BIXI is Rolling From the United Kingdom Capital to the American Capital!

MONTREAL, September 20, 2010 - Following a successful pilot project in the Canadian capital of Ottawa,
and the triumphant rollout in the English capital of London, BIXI is now
rolling, as of 10:15 this morning, in the streets of the American capital of
Washington (D.C.).

In fact, the Public Bike System Company provides the city of Washington
and its neighbour, the city of Arlington, Virginia, with a complete system of
1,100 bikes and 114 stations (100 in Washington, 14 in Arlington) as well as
technical and customer services. "That a prestigious city such as Washington
has chosen the BIXI system as well as its outstanding call center based in
Montreal, confirms what many already assert, that this public bike-sharing
concept is 'The Best in Class'," states Mr. Roger Plamondon, chairman of the
board for the Public Bike System Company.

The American capital thus adopts the BIXI Public Bike System as a
practical and eco-friendly alternate solution to traditional modes of urban
transport, confirming BIXI's international success once more. "BIXI was
already present on three continents, and it is now also in two major
capitals!" proudly declared Alain Ayotte, president of the Public Bike System
Company.

Representatives of the Public Bike System Company, the mayor of the city
of Washington, Mr. Adrian M. Fenty, the director of the D.C. Department of
Transportation, Mr. Gabe Klein, as well as numerous dignitaries and bike
enthusiasts were on hand this morning to celebrate the arrival of the
service, called Capital Bikeshare.

About BIXI

Launched in the spring of 2009, BIXI is the public bike system for the
City of Montreal. This service allows residents to take a bike from any
station, ride it away and return it to any other station in the network. The
system now boasts 400 stations and 5,000 bikes throughout the territory of
Montreal.

Honored with numerous awards

BIXI is now a fixture on Montreal's urban landscape and an undeniable
success. In November 2009, the management team behind the project earned Gold
at the Canadian Public Sector Leadership Awards and received the same honor
from the Institute of Public Administration of Canada. The system had already
won considerable renown on the international stage, including placing 19th in
Time magazine's list of the best inventions of 2008, a Gold Edison New
Products Award in the Energy and Sustainable Development category, along with
a bronze from the International Design Excellence Awards (IDEA) in the
Transportation category. On a final note, the City of Montreal, thanks to the
rollout of BIXI and the implementation of 50 kilometres of new bikeways (in
2009), is a finalist for the Sustainable Urban Transportation Award, contest
organized by the Transportation Association of Canada.

For further information: Bérengère Thériault, Head of Communications and
Public Relations, O: +1-514-789-2494 (number sign) 2032, M:+1-514-497-9380

For further information: Bérengère Thériault, Head of Communications and Public Relations, O: +1-514-789-2494 (number sign) 2032, M:+1-514-497-9380