BlueAnt Wireless and Vlingo Partner to Deliver Free Integrated Voice Application on BlueAnt Products

Turn Your Words into Action With New Application Optimized for BlueAnt Product Line that Lets Consumers Multitask Effortlessly While On the Move

LAS VEGAS, January 5, 2011 - Consumer Electronics Show (Booth No. 31253) — BlueAnt Wireless, a
leading innovator of Bluetooth peripheral devices, has extended its
partnership with Vlingo, the maker of a Virtual Assistant that turns your
words into actions, to elevate hands-free communications with a fully
integrated free application that pairs Vlingo's speech-enabled virtual
assistant solution with BlueAnt's hallmark voice-control technology and
superior sound quality.

With the new BlueAnt Vlingo Application, consumers can speak into their
favorite BlueAnt Bluetooth Headset or Speakerphone to initiate many actions
on their smartphone, including sending and responding to texts and emails;
conducting searches, making social networking updates and leaving reminder
voice-to-text "notes2self" messages and more. Unlike other voice solutions on
the market, many of which involve laborious consumer set-up, multiple
application downloads and separate voice calls, BlueAnt's integrated
application comes bundled in the box with all BlueAnt products for immediate
and seamless operation.

According to David Hogan, CEO of BlueAnt Wireless, the company's
long-standing partnership with Vlingo has evolved based on the success of
integrating Vlingo's SafeReaderTM text-to-speech feature on BlueAnt products.
"Our expanded partnership with Vlingo is further reinforced by a shared
philosophy that consumers shouldn't have to compromise functionality or
simplicity when it comes to hands-free communications," he says.

In optimizing its voice application for BlueAnt's product portfolio,
Vlingo tuned its audio recognition capabilities to ensure the highest levels
of speech recognition performance. "BlueAnt is well known in the market for
its industry-leading audio quality and innovative voice technology, so their
products were a natural fit for our application," says Chris Barnett, EVP of
Markets, Vlingo. "We look forward to further leveraging our collective
expertise and understanding of the mobile communications market to continue
bringing consumers the most compelling features and voice technology
advancements."

"Together, we're taking advantage of our respective strengths in voice
technology to offer consumers a multitasking personal assistant that makes it
easier to manage their smartphones as well as many aspects of their busy
lives," Stephan Ziegler, sales director of BlueAnt Wireless EMEA, added.

Setting the Standard in Mobile Multitasking

The BlueAnt application powered by Vlingo will include the following
*capabilities to provide the ultimate in mobile multitasking:

    - Voice Search,
    - Social Networking Updates,
    - Voice to Text "Note2Self,"
    - Voice Dialing,
    - Open Key Native and Third-Party Applications,
    - Compose SMS and emails with your voice, and
    - Integrated Text-To-Speech reading of incoming SMS and email messages.

*Feature availability based on phone platform

Vlingo and BlueAnt will provide support for the following languages:
North American English, UK English, Canadian French, French, Spanish, Mexican
Spanish, German and Italian.

Availability

The BlueAnt application powered by Vlingo will be available free of
charge for all BlueAnt products and will be available on Android, iPhone and
BlackBerry smartphones in Q1 2011.

Beginning Q2 2011, the free BlueAnt application powered by Vlingo will
also be available on Symbian-based smartphones and additional functionality
will be incorporated into the multiple smartphone platforms already
available.

About BlueAnt Wireless

BlueAnt Wireless is a global technology company that provides the most
innovative Bluetooth peripheral devices and accessories on the market. The
company's product portfolio includes hands-free, stereo audio streaming and
wireless communications products with cutting-edge technology, design and
features. BlueAnt's products have been recognized for advancements in
hands-free communications by receiving numerous prestigious industry awards.
The company is based in Melbourne, Aus., with U.S. headquarters in Santa
Clara, Calif., and offices in Chicago and London. For more information,
please visit www.blueantwireless.com.

Connect with BlueAnt Wireless on:

    www.facebook.com/BlueAntWireless
    twitter.com/myblueant
    www.youtube.com/blueantwireless

About Vlingo

Vlingo is a Virtual Assistant that turns your words into action by
combining speech recognition, natural language processing, and Vlingo's
Intent Engine to understand the user's intent and take the appropriate
action. Simply speak to your phone to connect with the people, businesses and
activities that are important to you. Vlingo is the safest and easiest way to
get things done while on the go. Send text and email messages, search the
web, use Google maps, update Twitter and more. Founded in 2006, Vlingo is
backed by Charles River Ventures, Sigma Partners, Yahoo! and AT&T and
headquartered in Cambridge, Massachusetts. For more information, go to
www.vlingo.com.

Connect with Vlingo on:

    www.facebook.com/Vlingopage
    twitter.com/vlingo
    www.youtube.com/user/VlingoVoice

Jamey Leveille, BlueAnt Wireless, Cell: +1-813-361-5623, or Erin Keleher, Vlingo, Cell: +1-617-283-2285, erin at vlingo.com