Blurb Enables Instant Instagram Books

SAN FRANCISCO, July 19, 2011 -

- Professional quality books only two clicks away for Instagram
Users

Blurb, the creative publishing and marketing platform, today
announced a new and unique integration that enables Instagram users
to quickly and easily turn their photos into professional-quality
books.  The Blurb integration automatically increases the
resolution of Instagram camera phone images to ensure they will
print beautifully. The 7×7 inch square format books are ideal for
the square Instagram images, with pricing starting at under
$11.

The integration provides Instagram users a way to capture the
fleeting moments commonly shared on mobile phones into tangible
objects of great beauty - for memory keeping, gift-giving, sharing
or selling via the Blurb Bookstore.

“The more than 5 million passionately creative Instagram users
deserve a quick and simple way to convert their photos into books
as beautifully crafted as their images,” said Eileen Gittins, CEO
of Blurb. “No two Blurb books are alike - not only is each user’s
content unique, but customers can also choose from 3 cover types
and 5 different paper choices to make their Instagram books their
own.”

To create a book, users simply sign into their Instagram account
on the Blurb website. The most popular image, based on the number
of Instagram “likes,” is added to the cover. The most recent photos
are then autoflowed into a book that can be previewed and purchased
or edited using Blurb’s online bookmaking tool, Bookify. This
seamless experience, from mobile phone snapshot to the high quality
printing and photo optimization Blurb offers, is unmatched.

The key features of the integration include:

• Streamlined flow makes it possible to make a book in a couple
  of clicks.
• Automatic image optimization to ensure high print quality.
• Full creative control to edit, personalize and customize your
  book.
• The option to share and sell your book from the Blurb.com
  bookstore.

About Blurb®

Blurb® is a creative publishing and marketing platform that
unleashes the creative genius inside everyone. Blurb’s platform
makes it easy to design, publish, market and sell
professional-quality books, using the Blurb Bookify™ online
bookmaking tool, Blurb’s free, award-winning Blurb BookSmart® app
or by using Blurb’s PDF to Book workflow. Blurb’s bookstore and
online marketing tools enable customers to market and sell their
books, and keep 100% of their profit. Blurb’s social and community
features allow customers to create and share Blurb books among
friends and colleagues with ease.

Blurb was founded by Eileen Gittins in 2005, and includes a team
of design, Internet and media veterans who share a passion for
helping people bring their stories to life. In 2010, Blurb shipped
just under 1.4 million books to more than 70 countries and
territories. That same year, Blurb was ranked the fastest growing
media company on the Inc. 500. Blurb is based in San Francisco with
offices in London. For more info, visit href="www.blurb.com/">www.blurb.com.

Grace Musat, +1-212-880-5371, Grace.Musat at ogilvypr.com