Tesco Achieves 40 Percent Time Savings in SEM Management With Kenshoo

By Kenshoo, PRNE
Thursday, July 14, 2011

LONDON, July 15, 2011 -


Innovative Desktop Application Helps
Top Global Retailer Gain Unprecedented Efficiencies

Kenshoo ( href="www.kenshoo.com/">www.kenshoo.com), a
global leader in digital marketing software, today announced that
Tesco, the UK’s largest retailer and one of the world’s leading
international retailers, has gained significant workflow
efficiencies using the Kenshoo platform. Specifically, Tesco has
achieved a time savings of 40 percent through the href="www.kenshoo.com/editor">Kenshoo Editor, a
first-of-its-kind tool that simplifies some of the most
labour-intensive aspects of search engine marketing (SEM) campaign

“We chose Kenshoo to power our SEM because of its proven track
record for delivering sales revenue through advanced automation and
intelligent algorithms,” said, Tom Daniell, Head of Online
Marketing at Tesco. “We’re counting on Kenshoo to continue
delivering new solutions like the Kenshoo Editor to keep us ahead
of the curve.”

Tesco’s digital marketing strategy encompasses a wide range of
retail promotions and e-commerce initiatives. Using Kenshoo’s
flexible dimensions feature, Tesco associates SEM elements such as
ad groups, keywords, and copy with specific brands or products to
more quickly measure performance and identify areas of opportunity.
Through Kenshoo RealTime Campaigns, Tesco can syncs SEM campaigns
with actual inventory availability and dynamic merchandising,
making ad placements more relevant and effective.

The Kenshoo Editor brings the sophistication of Kenshoo’s global
enterprise technology platform to the desktop. This has helped
Tesco create new campaigns and optimise multiple channels in
minutes. With drag-and-drop and copy-paste functionality, the
Kenshoo Editor makes it quick and easy to implement bulk changes
across large, complex accounts.

“The Kenshoo Editor has made a big impact for our SEM teams, saving
us an enormous amount of time, especially with bulk editing and
copying elements,” said Paul Wilkins, Marketing Manager at Tesco.
“The hours we save each day using Kenshoo Editor translate to more
time spent on developing strategy and planning new tests.”

“Tesco has a very sophisticated business operation and is quite
advanced when it comes to digital marketing, which makes them a
great partner for Kenshoo,” said Chris Ward, European Managing
Director at Kenshoo. “Kenshoo is the leading SEM software solution
for companies with massive programs in need of scale and early
adopters like Tesco will benefit from our fast pace of development
and innovation.”

About Kenshoo

Kenshoo is a digital marketing
software company that engineers technology solutions for online
advertising. Kenshoo’s global platform delivers the control,
automation and results needed to make better investments across
search, social, and display campaigns. Advertisers, agencies and
marketing providers use Kenshoo Enterprise[TM], Kenshoo
Social[TM], and Kenshoo Local[TM] to direct
more than $15 billion in annual sales revenue. Kenshoo powers five
of the top ten retailers in the world and eight of the ten largest
ad agency networks. With campaigns running in more than 100
countries, Kenshoo customers include Barnes & Noble,
CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis,
LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group,
Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has ten
international offices and is backed by Sequoia Capital and Arts
Alliance. Please visit href="www.kenshoo.com/">www.Kenshoo.com for more


Contact: Jacqui Keep, jkeep at theproffice.com +44(0)20-7284-6958

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