BULLDOG Gin Partners with Belvédère Scandinavia A/S

LONDON, July 18, 2011 -

BULLDOG London Dry Gin, deemed ‘the world’s most mixable
gin,’ has signed an agreement with Belvédère Scandinavia A/S for
distribution throughout Denmark and Finland.  Belvédère
Scandinavia A/S is the global brand owner of DANZKA Vodka and the
Scandinavian sales and marketing arm of French parent company
Belvédère SA.  With total global annual sales of euro 873 mm,
Belvédère SA owns Sobieski Vodka and premium liqueur brand Marie
Brizard.

(Photo: href="photos.prnewswire.com/prnh/20110627/NY26782">photos.prnewswire.com/prnh/20110627/NY26782
)

Morten Pold, on-trade sales manager for Belvédère Scandinavia
A/S Denmark, says, “All of our Sobieski Vodka customers have for a
while requested a premium gin… we have finally found that in
BULLDOG Gin, and are very excited to present it as part of our
newly completed portfolio as it will have a great impact on sales
on-trade.”

Since its launch in 2007, the independently owned BULLDOG Gin
has stamped its inimitable persona throughout premium outlets
across North America, Western Europe and parts of Asia.
 BULLDOG is a super-premium gin handcrafted at an English
distillery with over 250 years history, and has earned one of the
highest ratings bestowed on a gin by US Wine Enthusiast
Magazine (and its prestigious ‘Top 50 Spirit’ award).

BULLDOG is infused with an exotic mélange of 12 botanicals from
nine countries — including Turkish white poppy, dragon eye (cousin
of the lychee fruit long heralded as an ancient Chinese
aphrodisiac) and organically farmed juniper from Italy. BULLDOG is
quadruple-distilled using traditional copper pot stills.

With the success of this new partnership, BULLDOG Gin would be
well-positioned to capture share of the growing premium gin market
in Denmark and Finland.  BULLDOG’s Founder and CEO Anshuman
Vohra is excited to partner with such a marquee player in the
region: “Their muscle and market knowledge will allow us to scale
up more quickly and succeed in an important part of Scandinavia’s
premium gin scene.  Belvédère is a strong company with great
relationships and a proven track record of success.”  Managing
Director Bob Beleson agrees: “This partnership, coming on top of
BULLDOG’s strong performance in the US, Spain and Britain, shows
that BULLDOG is establishing itself as a significant player in the
worldwide premium gin market.”

BULLDOG is 40% abv and comes in a charcoal grey coloured bottle
with broad shoulders and an iconic studded collar. This ‘Defiantly
Delicious’ gin is currently the fastest growing super-premium gin
in the world.

Debby Wang, +1-212-475-7232, debby at bulldoggin.com