Blurb Launches Unique Premium Print Options Via New ProLine Offering

New options offer bookmakers wide choice and uncompromised quality

SAN FRANCISCO, May 3, 2011 - Today, Blurb, the global creative publishing platform, announces the
launch of ProLine, a range of unique, premium print offerings that will
appeal to professionals and enthusiasts alike.

Blurb enables everyone to design, publish, share and sell
bookstore-quality books affordably, order one copy or many, and receive their
books in about a week. The new ProLine offering features two new papers from
Mohawk Fine Papers, a company that is respected among graphic designers
worldwide as offering the very highest quality fine art papers for the most
discerning clientele.

"When we first launched back in 2006, we offered one paper type, in one
size, with a black linen case - and people were thrilled that they could make
a professionally bound and printed book at all," said Eileen Gittins, CEO and
founder, Blurb. "Over the years we have added additional book sizes and a
couple of choices of paper - but until now, one could not make a truly
bespoke book."

ProLine comprises a selection of two fine, new linen hardcovers in
Oatmeal and Charcoal, plus a choice of five heavyweight end sheets in
charcoal grey, dove grey, warm grey, black and white, plus the aforementioned
new Mohawk papers. Each of the ProLine options is offered a la carte to allow
the greatest number of combinations, resulting in a truly personalized book.

"The introduction of the ProLine is in direct response to customer
requests; our customers are very loyal and very vocal," said Gittins.
"Mohawk's rich, heavy uncoated paper, with its organic texture, is hot in the
design community right now, and the Pearl Photo paper is like having a book
of custom photographic prints. Our customers increasingly wish to distinguish
themselves not only through their book content but also through their choices
of materials. ProLine helps them do just that."

ProLine is a natural evolution from the original set of Blurb principles:
to offer the very highest quality and the broadest range of customization
options in order to push the boundaries of self publishing and storytelling.
The ProLine selection has been crafted to appeal to creative professionals
looking to make sure their work stands out as well as for the enthusiast who
wants to make a special book even more special.

About Blurb(R)

Blurb(R) is a creative publishing and marketing platform that unleashes
the creative genius inside everyone. Blurb's platform makes it easy to
design, publish, market and sell professional-quality books, using the Blurb
Bookify(TM) online bookmaking tool, Blurb's free, award-winning Blurb
BookSmart(R) app or by using Blurb's PDF to Book workflow. Blurb's bookstore
and online marketing tools enable customers to market and sell their books,
and keep 100% of their profit. Blurb's social and community features allow
customers to create and share Blurb books among friends and colleagues with
ease.

Blurb was founded by Eileen Gittins in 2005, and includes a team of
design, Internet and media veterans who share a passion for helping people
bring their stories to life. In 2010, Blurb shipped just under 1.4 million
books to more than 70 countries and territories. In 2010, Blurb was ranked
the fastest growing media company on the Inc. 500. Blurb is based in San
Francisco with offices in London. For more info, visit www.blurb.com .

Grace Musat, Ogilvy Public Relations, +1-212-880-5371, +1-405-593-5878, Grace.musat at ogilvypr.com