Boden to Leverage Autonomy Optimost's Revenue Optimization Platform Internationally

By Autonomy Corporation Plc, PRNE
Tuesday, April 5, 2011

Autonomy Optimost to Boost Boden's Online Presence Globally Following Impressive Results on its UK and USA Websites

CAMBRIDGE, England and SAN FRANCISCO, April 6, 2011 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in
infrastructure software for the enterprise, today announced that the leading
online and mail-order clothing retailer, Boden, has chosen to transform and
optimize its global web presence by leveraging Autonomy Optimost's
meaning-based revenue optimization platform across all of its websites. The
initiative comes as a result of the outstanding bottom-line improvements
already achieved through the implementation of Autonomy Optimost on Boden's
websites in the UK and USA.

Founded in 1991, Boden is an award-winning, UK-based clothing retailer
with operations throughout Europe and the United States. The company's
various websites allow customers to place direct orders online and constitute
Boden's main revenue channel. In 2009, in the face of an increasingly
competitive industry landscape, Boden selected Autonomy's end-to-end revenue
optimization platform to enhance customer engagement and boost the conversion
rates on its two largest websites, for the UK and for the USA. The Autonomy Optimost solution was selected due
to its ease of use, minimal reliance on IT support and ability to perform
advanced intelligent analytics for maximum business results.

Boden uses Autonomy Optimost's Multivariable Testing (MVT) solution to
test virtually limitless permutations of web content and layout of the Boden
websites in real-time and identify the versions which optimize customer
behavior online. The solution optimizes virtually every online marketing
element, including landing pages, registration pages, shopping carts, credit
card pages, banner ads, email creatives, and Web applications, as well as
every content type within them, including headlines, copy, forms, images, and
rich media. Delivering revenue optimization, advanced analytics and enhanced
customer engagement, Boden has experienced a dramatic and measurable
improvement in the bottom-line performance of its UK and USA sites. In just
one of many recent tests, Boden saw an increase of over 4.5% in revenue per
visitor. Implementing Autonomy Optimost's revenue optimization solution on
all its current international sites will enable Boden to extend the benefits
of MVT across to its entire online presence.

"Testing through Autonomy Optimost has enabled us to remove any doubt as
to which online creative and navigation performs the best and delivers the
biggest commercial uplift. Through a process of listening, testing and
improving we have been able to develop a much clearer understanding of our
customers' preferences and behaviour," said Mark Batty, eCommerce Manager at
Boden. "The Optimost solution has truly exceeded our expectations in terms of
the revenue uplift we have seen from tests on the website, so rolling the
technology out across all our international sites was the logical choice for
us. We look forward to repeating and improving on these impressive results in
our international markets."

"With a proven track record as the industry's leading solution, Autonomy
Optimost excels in enabling companies to transform their online presence by
automatically identifying and executing the most optimal marketing strategy
based on a deep understanding of customer interactions," said James Murray,
Vice President of Autonomy Promote solutions EMEA. "Our revenue optimization
platform not only gets the job done, in terms of increasing conversion rates,
but fundamentally revolutionizes retailers' marketing approach, from being
organization-driven to becoming customer-centric. We are delighted that we
will be making this a reality for Boden worldwide."

Please visit to find out more.

About Autonomy

Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in
infrastructure software for the enterprise, spearheads the Meaning Based
Computing movement. IDC recently recognized Autonomy as having the largest
market share and fastest growth in the worldwide search and discovery market.
Autonomy's technology allows computers to harness the full richness of human
information, forming a conceptual and contextual understanding of any piece
of electronic data, including unstructured information, such as text, email,
web pages, voice, or video. Autonomy's software powers the full spectrum of
mission-critical enterprise applications including pan-enterprise search,
customer interaction solutions, information governance, end-to-end
eDiscovery, records management, archiving, business process management, web
content management, web optimization, rich media management and video and
audio analysis.

Autonomy's customer base is comprised of more than 20,000 global
companies, law firms and federal agencies including: AOL, BAE Systems, BBC,
Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA
Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestle, the
New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department
of Energy, the U.S. Department of Homeland Security and the U.S. Securities
and Exchange Commission. More than 400 companies OEM Autonomy technology,
including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company
has offices worldwide. Please visit to find out more.

Autonomy and the Autonomy logo are registered trademarks or trademarks of
Autonomy Corporation plc. All other trademarks are the property of their
respective owners.

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    Autonomy (UK)                        The Red Consultancy (UK)
    +44-207-104-5745                     +44-207-025-6529

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