Brand Licensing Europe 2010 Launches License This!

New properties go head to head in the search for THE NEXT BIG THING -

LONDON, July 29, 2010 - Brand Licensing Europe 2010, the Advanstar organised licensing
exhibition, has today announced the introduction of License This! The Next
Big Thing - a unique challenge and opportunity for bright new entrepreneurs
looking to break into the global licensing industry and launch their business
idea.

The "Dragons' Den" style challenge will give entrepreneurs the chance to
win the top prize by pitching to an esteemed judging panel. The judges will
determine who has the most exciting new property or product idea for the
licensing industry. The commercial potential of the property will be
examined, along with its creativity and cross product licensing
opportunities.

License This! The Next Big Thing is open to any new property idea with
its roots in publishing, art & design, or television. The overall winner will
receive a fully furnished stand Brand Licensing Europe 2011, worth an
estimated 4,500 pounds Sterling, and the chance to showcase their property to
over 4000 retailers, manufacturers and sales professionals.

Property creators/owners can submit their property now to be part of the
License This! The Next Big Thing session via www.brandlicensing.eu.
The closing date for submissions is Friday 3 September 2010. The panel of
expert judges, chaired by Helen McAleer - MD Walker Books, will then choose a
short list of four to present their idea live at the show. The Brand
Licensing Europe audience will be given the opportunity to hear the panel
critique the properties and offer valuable advice to each of the creators.

License This! The Next Big Thing will be held in The Licensing Academy at
Brand Licensing Europe at 1pm on Thursday 30 September 2010.

Jessica Blue, event director, Brand Licensing Europe 2010 comments, "The
launch of License This! within the ever growing Licensing Academy agenda will
offer the creators a fantastic opportunity to promote their property, while
gaining valuable insight from a group of industry experts."

Brand Licensing Europe 2010 will take place over 3 days from 28-30
September 2010 at London's Grand Hall, Olympia.

Notes to editors:

About Brand Licensing Europe:

Brand Licensing Europe 2010 (www.brandlicensing.eu) - taking place
September 28 - 30 at Olympia in London is the only pan-European event
dedicated to licensing and brand extension. Now in its 12th successful year,
Brand Licensing Europe 2009 hosted 180 exhibitors and 4862 retailers,
manufacturers and sales promotion professionals from 58 countries.

About Advanstar Global Licensing Group:

Advanstar Communications Inc. (www.advanstar.com), producer of
Licensing International Expo, Brand Licensing Central & Eastern Europe and
Brand Licensing Europe is a leading worldwide media company providing
integrated marketing solutions for the Fashion, Life Sciences and Powersports
industries. Advanstar serves business professionals and consumers in these
industries with its portfolio of 147 events, 68 publications and directories,
267 electronic products and Web sites, as well as educational and direct
marketing products and services. Market leading brands and a commitment to
delivering innovative, quality products and services enables Advanstar to
"Connect Our Customers With Theirs." Advanstar has approximately 1,000
employees and currently operates from multiple offices in North America and
Europe.

Byron McCaughey, Braben, ble2010 at braben.co.uk, +44-0207-025-8021