Brand Licensing Europe Registration Opens

Visitor registration for Brand Licensing Europe 2010 is now live at www.brandlicensing.eu

LONDON, June 24, 2010 - Taking place on 28-30 September at the Grand Hall, Olympia in London, the
show has extended its opening hours by an extra day for the first time thanks
to overwhelming industry demand. Registrations are already flooding in from
top European licensees and retailers, setting the tone for a truly European
event that will showcase 230 exhibitors.

These include Paramount Licensing, Skechers, Lucasfilm, CPLG, Hasbro,
Mattel, 20th Century Fox, Performance Brands, Turner CN Enterprises, 4 Kids
Entertainment, Aardman Animations, BBC Worldwide, Dorna Sports, HIT
Entertainment Consumer Products, The Licensing Company, The Beanstalk Group,
Lego Company, Manchester United, Sony Pictures Entertainment, Target
Entertainment, Sega Europe, The Natural History Museum, V&A and Warner Bros.

The show also welcomes an incredible 58 first time exhibitors who have
contributed to the significant growth in the show's meterage compared to last
year. Brand Licensing Europe will be at least 50% larger with 50 more
exhibitors than in 2009.

Visitor features will include the popular Screening Suite, Licensing
Academy and Advice Centre, and some brand new initiatives which will be
announced in the press shortly so watch out for further announcements.

For more information, please visit www.brandlicensing.eu.

Byron McCaughey, ble2010 at braben.co.uk, +44(0)20-7025-8021