BrandAlley Takes Silver-Gilt at RHS Chelsea Flower Show 2010

LONDON, May 25, 2010 - BrandAlley, the online designer flash sale emporium, is delighted to
announce the winning of Silver-Gilt at RHS Chelsea Flower Show 2010.

BrandAlley's garden, The Naturally Fashionable Garden, was designed by
previous RHS Chelsea Flower Show winner, Nicholas Dexter of NDG+ and was
based upon the work of avant-garde artist Sonia Delaunay (1885-1979) who
showed how art could enhance any surface, not just canvas.

The garden's intent was to illustrate the free flowing and symbiotic
relationship between fashion and nature using colour, form, pattern and
texture to represent various elements of fashion and textiles. The bold and
contemporary design used a defined biometric pattern incorporating natural
elements such as a birch stumpery with water, repeated planting patterns and
boulders. In total 773 plants were used, including Fennel (Foeniculum
Vulgare), Euphorbia Amygdalaides Var. Robbiae and Matteuccia Struthiopteris
ferns.

Melissa Littler, Marketing Director, BrandAlley UK Ltd., commented, "We
are delighted that the judges recognised The Naturally Fashionable Garden as
an innovative representation of the world of fashion. We worked hard to
ensure all elements could be traced back to form and fashion to show visitors
how fashion can influence all parts of life."

Nicholas Dexter, Garden Designer, said, "To win Silver-Gilt at Chelsea is
an enormous honour for a Garden Designer. I endeavoured to make The Naturally
Fashionable Garden both compelling and peaceful whilst retaining its carbon
credentials."

BrandAlley is a members-only online designer flash sales site
specialising in flash sales that offer up to 70% off RRP. Stock is sourced
directly from the designer, offering an excess stock solution, sold in its
original packaging and guaranteed genuine. Membership is quick, free and
simple and currently runs at just under 2 million. BrandAlley UK won the
prestigious Prix d'Or in the Online Retail Awards, 2009.

Garden was launched with mini flashwalk featuring body painted nude
models.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

    For interviews or visuals contact:

    BrandAlley Press Office
    +44(0)20-7782-7357
    +44(0)7768-035314
    Kristina.laslett@brandalley.co.uk

    Or download direct from

    ftp.brandalley.co.uk
    login: cfs2010
    Password: ukpress

For interviews or visuals contact: BrandAlley Press Office, +44(0)20-7782-7357, +44(0)7768-035314, Kristina.laslett at brandalley.co.uk; Or download direct from ftp.brandalley.co.uk, login: cfs2010, Password: ukpress