Branded eCommerce Leader Shopatron Announces Italy Launch for London eCommerce Expo

By Shopatron, PRNE
Monday, September 12, 2011

SAN LUIS OBISPO, California, September 13, 2011 -

In advance of the eCommerce Expo tradeshow in London, Shopatron, the leading eCommerce platform for brands, has announced that they now support retail-integrated eCommerce in Italy. Italian support includes online support in all systems, front-end and back-end, as well as call center and email support in Italian.


“This year we are celebrating ten years in business in North America, and three years in Europe,” says Shopatron Founder and CEO, Ed Stevens. “The launch of Italy furthers the reach of retail-integrated eCommerce across Europe. Using Shopatron’s retailer-integrated platform, brands in Italy can now sell online and pass those sales to local Italian retailers for delivery to the customer, including the option for customers to pickup their online orders in a neighborhood store.”  

As part of Shopatron’s expansion of services into Europe, the company will be presenting their eCommerce solution at eCommerce Expo 2011 in London on October 11-12. They will do a formal presentation entitled “Why eCommerce is Different for Branded Manufacturers,” as well as exhibit in the general hall at booth 336. Shopatron invites any company interested in discussing the solution to contact them for a free ticket to the event. Ticket requests can be made to

Shopatron was founded in 2001 and expanded operations to Europe in 2008. The platform now supports a wide array of currencies, payment methods and languages including French, English, German and now Italian.

“Ten years is a milestone for any business, and we are proud of our accomplishments and recognition in the eCommerce industry,” notes Stevens. “I started off working in my father’s retail furniture shop and ran my own product import company, so I know both sides of the retail business. That knowledge has helped me turn Shopatron into the leading solution for brands worldwide.”

Shopatron works with over 1,000 brands and 18,000 retail partners throughout North America and Europe. Their patent-pending order exchange, Coex Freedom, allows manufacturers to sell on their website and send the orders to their retail partners for fulfillment. Their unique solution for manufacturer eCommerce has attracted brands large and small across more than 35 industries. They work with top global brands such as Suzuki, Polaroid, Mizuno, Ducati and K2, as well as hundreds of specialty brands. European brands like Webley & Scott have even partnered with Shopatron to successfully launch online retail operations in new markets in North American, where they can rely on their existing network of Shopatron retail distributors for fulfillment and customer support.

For more information about Shopatron, visit or call +1-866-625-5050.

About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company’s sales through the retail channel. With Shopatron’s eCommerce solution for brands, Coex Freedom, manufacturers sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron’s solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron’s distributed order management model also enables in-store pickup to drive foot traffic into brick-and-mortar locations for additional services and add-on sales.

The company is headquartered in San Luis Obispo, California, with UK offices in Wiltshire.

Micaela Hichborn of Shopatron, Inc., +1-805-269-5200, pr at

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