Breakthrough 3D Virtual Reality Based In-Store Research: NeuroFocus Introduces N-Matrix 3D(TM) System

Leapfrogging Current Technologies, NeuroFocus Launches the World's First 3D Virtual Reality In-Store Environment That is Designed Based on Learnings and Insights Drawn From the Consumer's Brain

BERKELEY, California, June 4, 2010 - "Avatar 3D" is coming to the supermarket aisle.

NeuroFocus, the world's leading neuromarketing firm, announced today that
it is introducing a breakthrough 3D virtual store technology that leapfrogs
all other virtual reality systems in the marketplace. Code named N-Matrix 3D,
the landmark neuroscience-based platform enables companies to test product
designs, packaging, and entire store layouts with startling clarity, detail,
and flexibility.

Based on neuroscientific research, the N-Matrix 3D virtual reality
shopper insights system applies advanced, proprietary digital technology that
is on a par with what "Avatar 3D," the world record-breaking motion picture,
incorporates. The patented software applies neuroscientific knowledge of how
the brain perceives and analyzes products, package designs, and store
settings to create three-dimensional virtual renderings that stimulate the
subconscious to process them as it does reality.

Current 2D virtual reality technologies cannot meet the brain's desire
and expectation for critical elements such as lifelike lighting and shadows,
depth perception, and details. The result is that the brain is forced to add
in such elements itself to satisfy these subconscious demands, rendering the
results of such virtual reality research imperfect at best and unreliable at
worst.

In sharp contrast, the N-Matrix 3D system reproduces entire environments
and the individual elements contained within them in extremely fine detail,
incorporating the other neurologically critical visual cues of realistic
lighting and perspective. NeuroFocus developed the N-Matrix 3D technology
using advanced knowledge gained in world-leading neuroscience laboratories,
and the company's own extensive brainwave-based research projects.

"We can give manufacturers, marketers, and retailers what they have
always sought but could not have until now: an extremely lifelike testing
environment that also allows endless opportunities for quickly altering every
element from the macro to the micro," said Dr. A. K. Pradeep, Chief Executive
Officer of NeuroFocus. "N-Matrix 3D signals the end of trade-offs in market
research, where until now compromises had to be made and accepted. We are
bringing the real world right into the laboratory by adding the critical
third dimension to virtual reality, and at the same time we're also providing
the flexibility to alter that reality with speed and scalability."

NeuroFocus elaborated on the most significant features and benefits of
the N-Matrix 3D system, which are important to companies seeking to gain the
most accurate gauge of how consumers respond subconsciously to product
designs, packaging, and store layouts.

* Rapidly Customizable 3D Environments: Conventional market research
capabilities in the retail sector are severely constrained in terms of their
ability to alter scenarios and individual elements. Virtual reality testing
schemes offer more flexibility, but fall short of meeting the brain's basic
need for the appearance of authenticity. In comparison, N-Matrix 3D enables
changes to be made immediately to entire store settings, scaling down to
individual elements including signage and pricing, while maintaining all the
critical three-dimensional cues that the brain requires for credibility. The
software creates individualized 'skins' for any specific retailer, from
big-box outlets to convenience stores, so that the testing environment
replicates the real world setting in every respect.

* Maximum Realism and Flexibility for Product Designs and Packaging:
N-Matrix 3D employs touch-sensitive gloves that enable subjects to reach out
and pick up products and view them exactly as they would in an actual store
or other real-world setting. The realism this interaction simulates enables
companies to gain accurate, actionable knowledge of how consumers respond to
all components of product designs and packaging at the subconscious level,
where critical impressions and key decisions such as purchase intent are
made.

* Highly Predictive: N-Matrix 3D results have proven to be highly
predictive of consumer behavior in the marketplace. NeuroFocus' extensive
development and testing processes produced clear and repeated data patterns
indicating the technology's capability to model effective package designs,
packaging, and retail environments based upon subjects' subconscious
responses.

"N-Matrix 3D is founded on several key neuroscientific principles and
specific brain functions," said Dr. Steven Miller, Director of Global
NeuroLab Operations for NeuroFocus. "We leverage our brain's ability to
extract and interpret spatial, depth, color, and motion information, which
are centered in the brain's visual association cortex."

NeuroFocus captures consumers' responses at the subconscious level
through EEG-based full-brain measurements that offer a depth and accuracy of
data and insights that conventional market research methodologies cannot
match.

In making the announcement, the company explained that N-Matrix 3D will
be available exclusively to its current and potential NeuroLab clients.
NeuroLabs are neurological testing centers that NeuroFocus designs, builds,
staffs, and operates on behalf of individual clients around the world. Teams
of neuroscientists, neurophysiologists, neuromarketing consultants, and
project managers are on-site, enabling NeuroLab clients to conduct testing on
as wide a range of areas and on the timetables that are most efficient for
them. NeuroFocus has NeuroLabs in operation in multiple U.S. markets, as well
as in the UK/European, Asia/Pacific, and Latin American regions.

"Our goal with N-Matrix 3D was to create the sense of reality in a lab
setting that would allow test subjects to experience the critical
subconscious cues that drive perceptions and purchase decisions," said
Ratnakar Dev, NeuroFocus' chief architect and technical leader for the
N-Matrix 3D system. "Designing this 3D virtual reality environment from the
ground up using neuroscience is the breakthrough. We live and buy and consume
products in a three dimensional world. Now we can test products and store
environments the same way we shop."

About NeuroFocus

The world's leading neuromarketing firm, NeuroFocus
(neurofocus.com) brings advanced neuroscience knowledge and expertise
to the worlds of branding, product development and packaging, advertising,
in-store marketing, and entertainment. NeuroFocus clients include Fortune 100
companies across dozens of categories, including automotive, consumer
packaged goods, food and beverage, financial services, Internet,
pharmaceutical, retail, and many more sectors. Entertainment category clients
include major companies in the broadcast and cable television and motion
picture industries.

Headquartered in the U.S. and operating globally through offices and
NeuroLabs in the UK and Europe, the Asia/Pacific region, Latin America, and
the Middle East, the company leverages Nobel Prize caliber and
Doctorate-level credentials in neuroscience and marketing from the University
of California at Berkeley, MIT, Harvard, Oxford, Columbia University, and
other leading institutions, combined with executive business management and
consulting experience. The Nielsen Company is a strategic investor in
NeuroFocus.

Tom Robbins of NeuroFocus, +1-510-526-9882, or mobile, +1-510-367-1920, tom.robbins at neurofocus.com