Brightcove 4 Online Video Platform Unveiled

Maximizes Quality, Reach and Business Impact of Online Video across Desktops and Devices

CAMBRIDGE, Massachusetts, November 16 - Brightcove Inc. today announced the general availability of Brightcove 4,
a major new release of the industry-leading online video platform with
enhancements that empower customers to maximize the quality, reach and
business impact of online video across desktops and devices. Brightcove 4
introduces a host of new features, including support for native iPhone(TM)
video application development, expanded live streaming capabilities, advanced
analytics, and new resources for video distribution, monetization and custom
online video applications.

Brightcove today also introduced the new Brightcove Express edition to
bring the power and flexibility of the leading online video platform within
reach for all website projects, no matter how large or small. Brightcove
Express is priced starting at 99 dollars per month with no annual contract.

"As video becomes pervasive on the Web, publishers face increasingly
complex and demanding requirements that often span multiple use-cases and
devices," said Jeremy Allaire, Brightcove chairman and chief executive
officer. "Brightcove 4 provides a powerful and extensible suite of new
services that make it easy for customers to execute three-screen strategies
and generate additional value from online video through new distribution and
monetization opportunities. And with Brightcove Express, the Brightcove 4
platform is accessible for any size organization and projects of any scope."

Brightcove 4 builds on the success of the most comprehensive and
widely-used online video platform in the market with wide-ranging innovations
and enhancements.

Deliver high-quality video experiences across desktops and devices -
Brightcove 4 introduces new capabilities that make it easier than ever to
execute high-quality, three-screen strategies:

    - Custom cloud encoding offers fine-grained control over state-of-the-art
      encoding technology, with higher quality default encoding, more
      formats, and more renditions to ensure optimal quality on every
      connection and device.
    - Secure multi-bitrate streaming protects content while delivering
      smooth adaptive streaming over any connection.
    - Universal Delivery Service (UDS) enables the delivery of content
      over the most appropriate protocol for the viewer, whether it is via PC,
      mobile device, connected television or set-top box.
    - Brightcove Player and Software Development Kit (SDK) for the
      iPhone expands the delivery options available to website publishers to
      include iPhone applications and mobile video websites.

Maximize the business value of online video - Brightcove 4 addresses new
use-cases and advanced requirements with a host of new features to help
businesses and organizations generate additional value from their online
video initiatives:

    - Advanced monetization capabilities offer more control and efficiency in
      ad operations, access to new advertising networks and servers from
      Google, Yahoo, FreeWheel and the OpenX ad technology platform, as well
      as support for Video Ad Serving Template (VAST), the new industry
      standard enabling publishers to work with multiple ad servers and
      networks.
    - Enhanced analytics provide in-depth insight into viewer engagement and
      the overall value of an organization's video content by highlighting
      the most effective and ineffective initiatives.
    - Social sharing accelerates the flow of video through social networks
      and services, including Facebook(R), MySpace and Twitter.
    - Support for live streaming, including the ability to mix and match live
      and video on-demand programming within the same Brightcove players,
      brings the compelling immediacy of ad-supported live content within
      reach for publishers and projects of all sizes and scope.
    - Media sharing helps publishers share videos across divisions,
      affiliates, and with other partners with a single click, enabling them
      to generate more value from their content through re-use and
      re-distribution.

Harness the power of cloud-based services to extend online video -
Brightcove 4 includes a wide array of new cloud services, SDKs, and
extensibility options that provide publishers with an advanced starting point
that can adapt and scale to the requirements of the most sophisticated video
project:

    - Enhanced Media Application Programming Interfaces (APIs) allow
      developers to build deep, real-time integrations within their Web
      applications to drive search engine optimization and support robust
      workflow adaptations that lower the cost of video publishing.
    - New Player APIs support the development of highly customized user
      experiences, advanced monetization, analytics tracking, and synchronized
      content placement.
    - Brightcove Experience Markup Language (BEML) component skinning makes
      it easier to create fully branded player controls and in-player design
      elements without requiring Flash programming.
    - iPhone SDK for Objective C programmers introduces pre-built components
      for playback, social sharing, content discovery, and hooks into the
      Brightcove Media API services.
    - Ad Rules API and SDK offers more control and efficiency in ad
      operations to enable the easy development of sophisticated ad policies,
      new business logic and custom ad player integrations.

Available for any online video project, no matter how large or small -
Brightcove 4's new capabilities and pricing brings the leading online video
platform within reach for every professional website project or organization:

    - Brightcove Express is a new edition that packs in all the essentials
      required to jumpstart new online video projects for as little as 99
      dollars per month and with no annual contract.
    - Easy integration with advertising networks makes it possible to
      deliver ad-supported video content at low cost.
    - Google Analytics integration provides organizations with easy access to
      the most popular free Web analytics package, making it possible to get
      a unified view of all content interactions at an extremely low cost.
    - Content Management System (CMS) integrations with popular entry-level
      and open source CMS solutions such as WordPress, TypePad, Drupal,
      Joomla and Ektron, enable websites of all sizes to easily integrate
      professional video into their existing Web publishing workflow.

Quotes

"As the number one nonfiction media company in the world, Discovery is
dedicated to providing curious consumers with the highest-quality content
experience across all platforms," said Jamey Jeff, vice president,
interactive technology, Discovery Communications. "Brightcove has been a
strong video technology partner and we look forward to extending our success
with Brightcove 4 and new support for mobile delivery, advanced analytics and
monetization."

"Brightcove's continued innovation and enhancements to its platform
validate our belief that the company is truly the best partner to support our
growing online video initiatives," said Raymond Ostor, director of digital
media products at Canoe.ca. "We look forward to taking advantage of the host
of new features in Brightcove 4, particularly as we continue to expand our
live streaming offerings at Canoe.TV."

"At Channel 4, we are always looking for opportunities to enhance the
quality and reach of our online video content", said Bob Harris, chief
technology officer, Future Media & Technology, Channel 4. "With Brightcove 4,
we have a powerful array of new features at our disposal to achieve these
objectives, and provide the potential to extend our online video content to
new platforms."

"It is critical that we are able provide the highest quality online video
experience possible given the nature and popularity of the action sports
programming that we offer," said Patrick Perez, director of new media at FUEL
TV. "With Brightcove, we're able to showcase our dynamic,
advertising-supported video content in a way that is both user-friendly and
engaging, while also extending the life of our video content through easy
distribution to third party sites and blogs. The new features in Brightcove 4
will enable us to provide even more ways for our fans to engage with and
share our growing library of action sports and lifestyle video content."

"Video programming continues to be a key component to increasing user
engagement and advertising opportunities across our websites," said Todd
Anderman, senior vice president, digital media at Hachette-Filipacchi Media
U.S. "We are excited to extend these initiatives with the Brightcove
platform."

"SPEED is among the fastest-growing sports cable television networks in
the country, and we are working hard to grow our online video capabilities,"
said Joe Tripp, director of Interactive Operations at SPEED. "Brightcove
enables us to streamline our workflow and publish and distribute compelling
highlights and exclusive short-form video content from our all-digital
network to our loyal online fan base in blazing speed. We will continue to
expand our online video initiatives in the future through the new and
enhanced features now available in Brightcove 4 to provide an even more
engaging, dynamic video experience for our users."

"Video enables us to provide visitors to our website with a detailed view
of the vehicle they are interested in," said Tim Scoutelas, Internet manager
at WolfChase Toyota dealership in Memphis, TN. "With the Brightcove platform,
we're able to separate ourselves from the competition by creating a more
personalized, interactive online experience and through engaging video
marketing campaigns. Since rolling out Brightcove Express edition, we have
seen a 130 percent increase in video views, a 70 percent increase in traffic,
and have nearly doubled the amount of time that visitors are spending on our
site."

Pricing and Availability

The Brightcove 4 platform is offered in three different pricing and
packaging options - Express, Pro and Enterprise - to meet the online video
publishing and distribution needs of any size organization or business
strategy. For existing customers, Brightcove 4 is available as a free
upgrade. For more information, visit www.brightcove.com.

About Brightcove

Brightcove is a cloud-based online video platform. Media companies,
businesses and organizations worldwide use Brightcove to publish and
distribute video on the Web. Founded in 2004, Brightcove has offices across
North America, Europe and Asia and customers in 28 countries. For more
information, visit www.brightcove.com.

North America, Erika Shaffer of SutherlandGold Group, +1-206-972-5514, erika at sutherlandgold.com; or Europe, Stephen Orr of AxiCom , +44-20-8392-4056, stephen.orr at axicom.com; or Japan Rie Kubota of LBS Co., Ltd., +81-3-3769-1351, rkubota at lbs.co.jp, all for Brightcove