Britain Sitting on Untapped Knowledge Worth GBP86 Billion

British Maths Professor has Devised a Formula That Calculates Brits Have up to GBP30,000 Extra Knowledge Each

LONDON, October 1, 2010 - Britain might be facing the prospect of a double dip recession and
impending public spending cuts, but findings from a study released today
reveal that as a nation we are sitting on a massive mountain of untapped
knowledge * that's worth a total of GBP86 billion annually.

The study**, commissioned by VideojugPages.com, the new knowledge and
revenue sharing website from Videojug, also shows that Brits have up to an
average of GBP30,000 worth of knowledge each which they're not using to its
full potential, equating to a second income. Now for the first time, using
the Videojug Pages Untapped Knowledge Calculator -
www.theknowledgecalculator.com - you can find out how much your unused
knowledge is worth.

The report provides fascinating insights into how the UK's cities and
regions compare with each other when it comes to the value of their total
unused knowledge; and also how where we live significantly influences the
value of our individual untapped knowledge.

Frank Smith, Professor of Applied Mathematics at University College
London, who created the formula behind the research said, "Each of us
accumulates vast quantities of knowledge over our lifetime, much of which we
don't actively use, yet we could be generating a personal income from."

Nationally, England comes out on top with a total of GBP83bn per year
worth of untapped knowledge, followed by Scotland with GBP52bn, Wales with
GBP42bn and Northern Ireland with a figure of GBP31bn. The study also
examines the value of untapped knowledge at the individual level.
Surprisingly it reveals that those living in more heavily populated areas
have a lower value per person. The analysis shows that people living in
England have the lowest value of unused knowledge per person, just a meagre
GBP1,600, compared with Northern Ireland which is valued at a whopping
GBP18,200 per person.

Professor Frank Smith explains this reversal, "As we might expect, areas
with bigger populations have a greater amount of total untapped knowledge.
But at the individual level the value of unused knowledge per person is less
in more densely populated areas. With more people living side by side there
are more overlaps in knowledge; this creates an over-supply of knowledge
which reduces the monetary value of your knowledge."

This can be witnessed further in the regional and city analysis. The
North East of England has the lowest value of total unused knowledge in the
country, but had the highest value per person at GBP14,500 double that of the
South East and the North West where the highest figure is GBP7,200 per head.

In a line-up of 18 UK cities, London leads the way with a figure of
GBP58bn in total untapped knowledge, with Manchester in second place with
GBP33bn and Glasgow in third with GBP24bn. But when it comes to individual
value, the smaller provincial cities are shown to have the greatest value of
untapped knowledge per person with Plymouth averaging GBP26,900 and Oxford
topping the list with GBP30,000 per head.

Tom Laidlaw, CEO of digital publisher Videojug, today launching the new
Videojug Pages website comments, "The research findings confirm our belief
that we're sitting on a huge mountain of valuable knowledge that we're not
realising the potential of. We know that people love to share what they know
and want to be rewarded for it. The UK is facing some tough times, so the
revelation that we have up to GBP30,000 per year worth of unused knowledge
within each of us, basically a second income that we could be making, is
really exciting. That's exactly why we've launched VideojugPages.com. Now you
can take the first steps in sharing your knowledge, building the confidence
to develop that portfolio career you've always dreamed of and earning extra
money from the things you already know."

Find out what your unused knowledge is worth by visiting the Videojug
Pages Untapped Knowledge Calculator, www.theknowledgecalculator.com;
then sign up to www.VideojugPages.com and start sharing and earning.

About VideojugPages.com

VideojugPages.com is a new knowledge and revenue sharing website from
digital publisher Videojug, owner of Videojug.com, the world's original 'how
to' video website. Videojug Pages makes it free and easy to publish pages
about the things you know and love online. Easier than setting up a blog,
Videojug Pages' free and simple editing tools enable any person or
organisation to publish pages using text content, images and video within a
matter of minutes. Videojug.com has an existing user-base of over 5 million
people meaning you're instantly connected a huge knowledge-hungry audience.
VideojugPages.com's custom built community tools, including mini-forums and
direct messaging, mean you can quickly connect with likeminded people who
share your interests, and you can also collaborate with them to publish
content together. Videojug Pages' built-in revenue tools allow you to make
money from day one through Videojug's network of advertising partners; and
Videojug Pages shares its revenues 50:50 with the content creators.

Editor's Notes:

* Definition of 'untapped/unused knowledge' - knowledge that
people currently have but do not use to generate a personal income from.

** 'The Videojug Pages UK Untapped Knowledge Report' - All figures quoted
per annum

Data sources:

Multiple data sources were used and confirm the relevant input figures
applied within the research. Here is a sample of those sources; a more
exhaustive list can be supplied upon request.

Office National Statistics (ONS) - national, regional, city population
data (2010) Example: Scotland Population data
www.statistics.gov.uk/cci/nugget.asp?id=1136

Office National Statistics (ONS) - UK & regional GDP data (2010) Example:
GDP data www.statistics.gov.uk/default.asp

City & Regional Council Websites - Example: Portsmouth Population data

www.portsmouth.gov.uk/yourcouncil/3817.html

Interviews with report author, Professor Frank Smith and/or Tom Laidlaw,
CEO, Videojug Corp Ltd available on request.

For a full copy of 'The Videojug Pages UK Untapped Knowledge Report'
along with a comprehensive online media kit including national and regional
press releases, infographics, spokesperson bios and photography please visit
corporate.videojug.com/media-downloads.

Press Contact: Diane Davidson, E: diane.davidson at videojug.comT: +44-(0)208-781-0658, Mobile: +44-(0)7931-374-001. Kirsty Langan, E: Kirsty.langan at videojug.com, T:+44-(0)207-250-4309, Mobile: +44-(0)7779-583-594