British Airways Launches the Great Big Sale

CRAWLEY, England, August 26, 2010 - British Airways launches its great big sale with thousands of flights in
all cabins and hundreds of holidays on offer.

The twenty day sale offers discounted flights to over 100 destinations
worldwide as well as 100's of holidays for various travel departures from
August 26, 2010 right through to June 30, 2011.

To launch the sale, model Nell McAndrew posed on a big deck chair (the
size of a double-decker bus) outside Tower Hill in London wearing her
favourite beach wear - a Melissa Odabash bikini.

Nell said: "I'm excited to be launching BA's great big sale. Bag a
bargain and jet off in style and comfort to one of many destinations."

For a late summer getaway, hot spots include flights to Dubai
(www.britishairways.com/travel/flights-to-dubai/public/en_gb), Antigua
and Grenada. Those looking for ski breaks head to North America and
experience the Rockies with deals on flights to Denver and Vancouver. For
short city breaks (
www.britishairways.com/travel/city-breaks/public/en_gb), British
Airways have a wide selection of destinations such as Zurich or Geneva.

Travellers wishing to jet-off in style and experience British Airway's
award-winning Club World beds can check out flights to Cairo, Delhi, New
York, Bermuda and Calgary. BA also offers flights to Barbados and Houston
that allow customers to take advantage of the luxurious first class cabin.

Destinations closer to the UK include Jersey, Dubrovnik and Salzburg as
well as Gothenburg in Sweden, which a new BA route takes-off to at the end of
November.

As well as special offers on flights, British Airways is offering value
for money holiday packages in a variety of destinations such as a two night
stay at the 3-star Merton Hotel in Jersey (
www.britishairways.com/travel/jersey/public/en_gb) that includes
return BA flights from Gatwick and accommodation only. Package deals at Sharm
El Sheikh's 3-star Oriental Rivoli also include return BA flights from
Gatwick and accommodation only.

A new BA non-stop twice weekly service to Cancun commences November 3,
2010 and customers can stay for seven nights at the 5-star Dreams Puerto
Aventuras Resort and Spa in Riviera Maya including return BA flights from
Gatwick and accommodation on an all-inclusive basis. Those looking for
complete escapism can check out holidays in the Maldives (
www.britishairways.com/travel/holidays-in-maldives/public/en_gb) and
relax for seven nights at the 4-star Adaaran Select Hudhuranfushi including
return BA flights from Gatwick, in-resort transfers and accommodation on an
all-inclusive basis.

British Airways offer fly-drive holidays in exciting destinations such as
Orlando (www.britishairways.com/travel/car-rental-orlando/public/en_gb
) including return BA flights from Gatwick and inclusive Avis car rental.

Richard Tams, British Airways head of UK & Ireland Sales, said: "This
sale is a great opportunity for anyone looking for last minute getaways,
winter sun, ski or city breaks to take advantage of savings in all our
cabins. We also have a great range of holiday packages available on ba.com
where you can save even more time and effort by using our new 'lowest price
holiday finder' with the added reassurance of ATOL protection."

Notes to editors:

The sale runs from August 26, 2010 until midnight on September 14, 2010

All packaged holiday offers are based on two sharing and are ATOL
protected

About British Airways:

British Airways plc offers a wide range of worldwide destinations -
including holidays, hotels, flights, car hire and experiences. Customers can
save time and money with ba.com when booking ATOL protected holiday packages,
ATOL number is 5985. Passengers are offered added peace of mind to their
holiday plans and the security of travelling with British Airways. British
Airways plc constantly seeks to exceed customers' expectations, both in terms
of the value for money and quality of the service provided.

    For further British Airways / British Airways Holidays Ltd media
    information please contact:

    Katja Cooper
    Astral Towers
    Betts Way
    London Road
    Crawley
    RH10 9XA
    +44(0)1293-722513

    www.ba.com

For further British Airways / British Airways Holidays Ltd media information please contact: Katja Cooper, Astral Towers, Betts Way, London Road, Crawley, RH10 9XA, +44(0)1293-722513.