British Women are Wasting a Fortune Buying the Wrong Foundation

LONDON -

- With Photo

Bobbi Brown Survey findings:

- The average British woman spends a whopping GBP125 and tries seven different foundations before finding the right one, according to a new survey* commissioned by Bobbi Brown Cosmetics. - 42% of British women say their worst beauty nightmare is a foundation ‘tide line’ (mask like effect, with different colour face & neck). This compares with 16% of women who dread smudged lipstick, 15% who worry about wobbly eyeliner and 14% who fret about creased eyeshadow. - British Women throw away over 94 million pieces of makeup every year because they are dissatisfied with the product.

With so many of us willing to persevere and invest hard-earned cash in the search for the perfect product, the survey reflects the importance of foundation in our cosmetics wardrobe, and the frustrations and expense incurred by women trying find the right formula and colour.

“One of the most common errors women make when choosing a foundation is that they try to add colour to their skin - foundation is only there to even out skin tone not to add colour. Always begin with a test to choose the colour to your natural skin tone, swatch a few shades on the side of the face and the correct one will disappear.”

“Many women think foundation is all about heavy, mask-like makeup, but it’s not. The right product should look like you’re not wearing any foundation at all - but that you just have great looking skin.” -Bobbi Brown

Further findings: - The average British woman carries a make-up bag worth GBP81, with 19% of us valuing our cosmetics haul between GBP101 - GBP150. - Over half of the survey respondents (55%) discard up to five cosmetics products every year, after minimal use, because they are dissatisfied / disappointed. 20% of us throw away between six and ten items. - 27% of British women confess they never clear out their make-up bag, disposing of old products, while 32% admit they have a clear-out just once a year. One fifth of respondents clear out their cosmetics every six months, while five per cent conduct a make-up bag audit every two months. * The Bobbi Brown survey was carried out by Opinion Matters between 19/6/09/- 26/6/09 on 1000 women who wear make up across the UK Visit Bobbi Brown experts at Studios nationwide for a free consultation to help find your perfect foundation. www.bobbi-brown.co.uk National 42% say foundation is their biggest beauty nightmare 36% are most likely to splash out on good quality foundation 14% have never found the right foundation East 29% say foundation is their biggest beauty nightmare 28% are most likely to splash out on good quality foundation 15% have never found the right foundation London 46% say foundation is their biggest beauty nightmare 39% are most likely to splash out on good quality foundation 14% have never found the right foundation 50% say foundation is their biggest beauty nightmare 34% are most likely to splash out on good quality foundation 14% have never found the right foundation North East 42.5% say foundation is their biggest beauty nightmare 35% are most likely to splash out on good quality foundation 10% have never found the right foundation North West 42% say foundation is their biggest beauty nightmare 42% are most likely to splash out on good quality foundation 12% have never found the right foundation Northern Ireland 64% say foundation is their biggest beauty nightmare 86% are most likely to splash out on good quality foundation 14% have never found the right foundation Scotland 54% say foundation is their biggest beauty nightmare 40% are most likely to splash out on good quality foundation 16% have never found the right foundation South East 40% say foundation is their biggest beauty nightmare 37% are most likely to splash out on good quality foundation 16% have never found the right foundation South West 42% say foundation is their biggest beauty nightmare 31% are most likely to splash out on good quality foundation 12% have never found the right foundation Wales 44% say foundation is their biggest beauty nightmare 46% are most likely to splash out on good quality foundation 18% have never found the right foundation Yorkshire 36% say foundation is their biggest beauty nightmare 32% are most likely to splash out on good quality foundation 9% have never found the right foundation

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from www.pa-mediapoint.press.net or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

Source: Bobbi Brown

Bobbi Brown Press Office Sylvia Terry Tel: +44(0)870-034-6573 email: sterry at bobbi-brown.co.uk