Britons Say Laughing is Best "Simple Pleasure"

LONDON, June 2, 2011 -

The best things in life are the simplest - and when it comes to enjoying
simple pleasures it seems that, for many Brits, nothing beats a good old
giggle.

In an independent poll undertaken by Vision Critical for Apples from New
Zealand, British consumers were asked to name the simple things that make
life more pleasurable. In an increasingly complicated and stressful world, we
always seem to be looking for ways to re-connect with what really matters and
the research confirms that people place the highest value on the least
materialistic options - family, friends and the beauty of nature are the
things which make us happiest.

22% of us chose laughter as our most important simple pleasure, whether
that be sharing a good laugh with our best mates or catching a top comedian's
tour. Immediately behind that, was sharing great food with great friends
(21%). We love to sit, eat, drink and talk around a table and it's even
better enjoyed out in the fresh air. In third place, according to those
taking part in the poll, was receiving a hug (19%).

The top ten simple pleasures are:

Laughing (22%), Sharing great food with great friends (21%), Receiving a
hug (19%), feeling the warmth of the sun on your face (10%), Taking time out
with a good book (8%), walking on the beach (7%), lying in freshly laundered
sheets (5%), watching a spectacular sunset (3%), reminiscing over old
photographs (3%), catching the smell of freshly cut grass (1%).

The poll was commissioned by Apples from New Zealand, whose growers are
dedicated to sharing simple pleasures like taking a moment to eat an apple.

For more suggestions on the simple pleasures we seek out, please go to:

www.appplesfromnz.com or www.facebook.com/ApplesfromNZ

In addition to the top ten, people also voted for:

Peeling an apple in a single strip

Listening to bird song

Having a lie-in

Playing with children

Eating the first harvest from your garden

The smell and feel of a sea breeze

Peace and quiet

'Me' time

A common courtesy

Soaking in a hot bath

The smell of freshly baked bread

Listening to good music

Playing with a puppy

Paddling at the beach

Waking up on a sunny day

Being loved

Unexpected phone calls from old friends

Meditating

Reading a story with my child

Walking or cycling in the countryside

Staring at the night sky

Seeing bluebells

A stranger sharing a smile

Being greeted by the family pet

Drinking tea from fine china

Bobbing about on a lilo in the sea

Walking on wet grass

Leaving the office when it's still light outside

Making the first footprints on snow

Jumping through a sprinkler/fountain

Seeing last year's bulbs coming up again

Getting a drawing from your child

Having a massage from your partner

Licking the mixing bowl

Seeing the new autumn leaves

Being tickled

For further information (and apples!) please contact: Sarah Morgan/Marie-Claire de Sachy at Redleaf Polhill, simplepleasures at redleafpr.com, +44(0)20-7566-6700