Brits Not Afraid to Splash the Cash… On Themselves

Monday, June 20, 2011

LONDON, June 21, 2011 -


Survey Reveals That Brits are Willing
to Work Hard and Spend Hard to Improve Their Appearance Before
Going on Holiday

Despite the recession, Brits are still making a huge effort with
their appearance in time for summer, sometimes spending more money
on looking good than on their holidays, according to a survey by href="">money off voucher

More than half of all respondents admitted to spending up to
£500 to look good on holiday, with 12% saying they would even spend
up to £1,000. People from London drew the line at £2,500, despite
higher living costs in the capital, whereas one in ten East
Anglians surveyed said they would be willing to spend more than

With the sudden appearance of regional reality shows, such as
Geordie Shore, Made in Chelsea, and The Only Way Is Essex (or TOWIE
to fans), the beauty habits of Britain have been brought to our

TOWIE cast members follow one simple rule before jetting off for
fun in the Marbella sun… “No carbs before Marbs”. But which regions
put in the most effort for their hols?

The survey of almost 700 respondents from href="">voucher website shows that 83% of Brits always buy new
clothes or shoes for their holidays, and more than half of them
splash out on new swimwear. Up to 50% of Brits will visit their
hairdresser and just over a fifth will receive beauty treatments to
ensure they look their best.

One in five admit that they often use fake tan or sun beds to
kick-start their tan before baring their bodies, and just under 20%
will make an effort to slim down or tone up by joining a gym or
dieting group.

Respondents from the North East are most likely to visit their
hairdresser and work on their pre-holiday tans before going away,
however they are least likely to go to a beautician for

Doug Scott, managing director of leading href="">discount website, which ran the survey, says: “While Brits
are currently cutting back on their energy bills and petrol usage,
their pre-holiday routines have not been affected by the tough
economic climate. The results were surprising - with more than 50%
saying they would spend up to £500 on getting beach ready.

“Despite being financially worse off, Brits are not letting this
affect their appearance when they jet off on their holidays.”

When asked what Brits can do to make themselves look better on
holiday, people from the North West said ‘lose weight’ (60%) and
‘work out more’ (25%) despite not many doing so themselves in
preparation for their holidays (24%).

Other answers include ‘improve their dress sense’ as suggested
by 42% of respondents from the South West, and ’stop drinking as
much’ chosen by Londoners, the Welsh and Scots.

The majority of votes goes to ‘wear more sun cream to stop them
burning’, with 7 regions selecting this answer as their best piece
of advice for Brits abroad.

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Media contact - Rachel Builder & Jenny White, Context, discountvouchers at , T: +44(0)1625 511966

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