Burton Announces the Montague Burton Collection

LONDON, June 21, 2011 -

Burton has been a staple on the British high street for well
over 100 years, with a heritage steeped in history, with this in
mind, the brand is proud to announce the launch of its new Montague
Burton Collection which draws on its history, looks at its archives
for inspiration; and ultimately creates a capsule wardrobe for
autumn winter that is proud to be British.

The range (named after Montague Burton, the founding father of
the company in 1904) builds on the resurgence of national pride as
the UK approaches the 2012 Olympics. With a nation united there has
never been a better time to turn the nation’s attention to all
things British.

The Montague Burton Collection has been crafted within British
mills using British fabrics and key pieces from the range that have
been designed using original, archived pieces. Through advances in
garment technology Burton has created a vintage looking collection
with a modern feel.

The classic “Charlie” overcoat for example has actually been
designed using Montague Burton’s own personal coat which has been
passed down from generation to generation of the Burton family.

The two wool suits in the range (one in a brown and the other in
a grey salt and pepper tweed) have been carefully created to
produce a stylish, modern take on an original 1958 design; perfect
for those men mad on emulating 1950’s tailoring. Each item in the
range has been given a typically British name reminiscent of a by
gone age, including a trapper hat and flat cap called William and
Harry which wouldn’t look out of place for a walk in the grounds of
Balmoral Castle.

Knitwear is paramount within this collection with British wool
being used to create jumpers, cardigans and roll necks that are
perfect for layering. Cable knits add chunky texture that is sure
to keep out the British weather this autumn/winter.

The Montague Burton collection has created a capsule wardrobe
for the new season that nods to all things British. Celebrating
this country’s strengths the new range uses Burton’s heritage as
the foundation to create statement, investment pieces on the high
street.

The rest of the collection includes trend led outerwear,
knitwear and accessories in an earthy colour palette of khaki,
ecru, grey, brown, moss and slate that mixes textures such as
tweed, wool and suede to full effect.

Design details such as elbow patches, rope ties toggles and
football buttons create a classic English country gent aesthetic
that is set to be a big look this season. Further more this
collection looks equally good in an urban city setting as it does
on a long country walk.

The Montague Burton Collection launches in October 2011 in
selected stores and online on Burton’s website.

About Burton:

Burton was originally founded in 1903 under the name of The
Cross-Tailoring Company. It quickly became popular and expanded
into hundreds of outlets and factories across the United Kingdom.
Today, it is a staple on most high streets and a popular retailer
for mens fashion, including
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suits, href="www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?sort_field=Relevance&beginIndex=1&langId=-1&parent_categoryId=209001&storeId=12551&catalogId=33052&pageSize=20&categoryId=209004">
men’s shirts, casual clothing, men’s jeans, men’s href="www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?viewAllFlag=false&langId=-1&parent_categoryId=208974&storeId=12551&catalogId=33052&pageSize=20&categoryId=277112&sort_field=Relevance">
chinos and men’s shoes.

Customers can also shop online from the Burton website which
offers free returns in-store or by post and fast delivery to their
home. The site features a useful size guide to ensure customers can
get the correct fit for all items. Customers can also sign up for
the Burton newsletter, which offers all the latest style updates,
exclusive discounts and competitions.

For further details please contact:
Anthony McGrath
Arcadia Group Ltd
Colegrave House
70 Berners Street
London
UK
W1T 3NL
+44(0)20-7291-2477
www.burton.co.uk

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