Central Madeirense Selects Wipro Retail for Business Critical IT Overhaul

READING, England, November 11 - Central Madeirense, Venezuela's largest supermarket chain, with around 45
stores, has chosen Wipro Retail, a leading international IT and business
services company, to implement an Oracle Retail solution, which will provide
the company with a single application to manage inventory and stock levels,
improving customer service and managing costs.

The project will also give the company greater control in negotiations
with suppliers, and act as an enabler for growth.

Ernesto de Abreu, Central Madeirense, which focuses on the value shopper
and has stores in all of Venezuela's major cities said, "This project will
provide a technology platform that will put Central Madeirense in a position
to compete with the most developed retailers around the world. We choose to
work with Wipro Retail, as it has extremely strong retail experience,
particularly in the grocery sector. Another key factor in the selection was
Wipro Retail's local presence in Latin America, providing the ability to
deliver the project in a local language."

Central Madeirense has purchased a large footprint of the Oracle Retail
solution platform, and the project will be divided into three phases;
Merchandising and Stores, Supply Chain, and Optimisation and Forecasting.

Ernesto de Abreu continued, "We are looking forward to having a single
application managing the inventory and stock levels. It will also help us
improve our negotiations with suppliers, paving the way to growth ahead. This
project will deliver us the platform to compete with the most developed
retailers around the world."

The new solution will enable Central Madeirense to operate in a more
professional fashion, enabling it to raise the bar in terms of efficiencies,
turnover and profitability. Improving the customer experience is also another
key objective.

The conference room pilot for the first phase (Merchandise foundation and
Stores) is being run in August, with an anticipated go-live of October 2010
across all of Central Madeirense's stores.

Mike Davies, Vice President, Wipro Retail, said, "Central Madeirense will
be in great company, as we work with some of the largest global grocery
retailers. We have a proven track record in delivering major systems and
process change into large businesses. This implementation will help Central
Madeirense as it looks to improve its position within the grocery retail
market."

About Central Madeirense

Central Madeirense is the largest supermarket chain in Venezuela, with
around 45 stores.

Central Madeirense sells merchandise including; household items, white
goods, clothing for ladies, men and children, plus linens, appliances,
hardware, textiles, shoes, books and items for babies.

www.centralmadeirense.com.ve/

About Wipro Retail

Wipro Retail is a division of Wipro, a $5 billion international IT and
business services company. Wipro Retail delivers measurable value to the
world's leading and best-known retailers through the deployment of innovative
IT-based solutions.

Our deep industry knowledge is backed by the industry's broadest range of
IT services and solutions (from Testing to TIS and ADSM, and from Consulting
to BPO), and 97,000+ resources based in Europe, India and Latin America.

Within the overall business, retail is important and continues to grow.
4,000+ people in the vertical are delivering world class services to many of
the world's leading retailers. The Enabler acquisition was part of the
continuing commitment to the sector.

In short we work with leading retail organisations on their business and
IT transformation programs to achieve competitive advantage, in Europe,
Americas and APAC.

For more information, please visit our websites at www.wipro.com
and www.wiprocorporate.com

    Media Contacts:
    EMEA PR Contact
    Emma Easterbrook
    Fieldworks Marketing
    Tel: +44(0)1435-873080
    Emma@fieldworksmarketing.co.uk
    www.fieldworksmarketing.co.uk

    EMEA Marketing & Communications
    Cosima Wagner
    Wipro Retail
    Tel: +44(0)118-947-9587
    Cosima.wagner@wipro.com
    www.wipro.com/retail/retail

Media Contacts: EMEA PR Contact, Emma Easterbrook, Fieldworks Marketing, Tel: +44(0)1435-873080, Emma at fieldworksmarketing.co.uk, www.fieldworksmarketing.co.uk; EMEA Marketing & Communications, Cosima Wagner, Wipro Retail, Tel: +44(0)118-947-9587, Cosima.wagner at wipro.com, www.wipro.com/retail/retail