Championship Manager 2011(TM) Out Now on iPhone(TM) and iPod Touch(TM)

LONDON, October 15, 2010 - Beautiful Game Studios, part of Square Enix Europe, are
pleased to announce that the brand new Championship Manager 2011 is available
now on iTunes across Europe for just GBP3.99/EUR5.49. Download the game for
iPhone and iPod Touch from the iTunes App Store by clicking
itunes.apple.com/gb/app/championship-manager-2011/id396417931?mt=8

In a radical overhaul, 2011 boasts hundreds of tweaks,
improvements and new features to deliver a more intuitive game. Along with
thousands of additional players and dozens of teams - Championship Manager
2011 (www.championshipmanager.co.uk/) is the complete football
management experience built specifically for Apple devices.

"With Championship Manager 2011, we've focused on delivering a
game that takes full advantage of the platform's functionality and usability"
said Roy Meredith, General Manager of Championship Manager. "We've also been
careful to listen to feedback from our fantastic community, for example this
year we've added Custom Formations - now users can drag and drop their
players into any formation they want as well as setting individual runs for
players."

Alongside custom formations, Championship Manager 2011
introduces plenty of other new and improved features including a first for
the series; Achievements and the ability to publish these as well as your in
game progress to Twitter and Facebook without ever having to leave the game.

A brand new look and feel, combined with the introduction of
the navigation wheel will make it easier and more intuitive than ever to move
about within the game, you'll never be more than a tap of the finger away
from the screen you want.

The match day experience has been completely revamped to give
you instant control and influence on the match itself. Change your formation,
instruct your players to be more aggressive or order them to up the
gamesmanship at any point during the game. It's down to your managerial nous
to make the right decision, at the right time - it's all under your control.

Build your dream team with a full scouting system that lets
you find your missing star from thousands of players around the world.
Managers can search players out, scout them ahead of signing and engage in
contract negotiations with their clubs to ensure they secure the player they
want, at the price they want.

These are just some of the great features in Championship
Manager 2011 for iPhone and iPod Touch (
itunes.apple.com/gb/app/championship-manager-2011/id396417931?mt=8),
to find out more about these features and those not listed here, visit the
Championship Manager website. www.championshipmanager.co.uk

About Beautiful Game Studios

Beautiful Game Studios is the developer behind the renowned
Championship Manager series publishing across multiple platforms including
PSP(R), iPhone, PC and more. Focused on bringing the most popular sport in
the world to consumers across multiplatforms utilising new and innovative
technology. More information on Beautiful Game Studios can be found at:
www.championshipmanager.com or to get a behind the scenes look follow
us on twitter @ www.twitter.com/champman or become a fan at
www.facebook.com/championshipmanager

About Square Enix Ltd.

Square Enix Ltd., a part of the Square Enix Europe business
unit, is a London-based wholly-owned subsidiary of Square Enix Holdings Co.,
Ltd., a holding company leading the Square Enix Group. Square Enix Ltd.
publishes and distributes entertainment content under the Square Enix Group's
internationally renowned brands such as Square Enix, Eidos and Taito in
Europe and other PAL territories. Square Enix Ltd. also has a global network
of leading development studios such as IO Interactive(TM), Crystal
Dynamics(R) and Eidos Montréal. The Square Enix Group boasts a valuable
portfolio of intellectual property including: FINAL FANTASY(R), which has
sold over 97 million units worldwide, DRAGON QUEST(R) which has sold over 54
million units worldwide and TOMB RAIDER(R) which has sold over 35 million
units worldwide, together with other well established products and services.

More information on Square Enix Ltd. can be found on the
Internet at www.square-enix.com

DRAGON QUEST, FINAL FANTASY, SQUARE ENIX and the SQUARE ENIX
logo are trademarks or registered trademarks of Square Enix Holdings Co.,
Ltd. in the United Kingdom and/or other countries. TAITO is a trademark or
registered trademark of Taito Corporation. CHAMPIONSHIP MANAGER 2011, the
CHAMPIONSHIP MANAGER logo, BEAUTIFUL GAME STUDIOS, EIDOS, TOMB RAIDER, IO
INTERACTIVE, and CRYSTAL DYNAMICS are trademarks of Square Enix Ltd.. All
other trademarks are the property of their respective owners.

Square Enix Limited is a company registered in England & Wales
under the number 1804186 whose registered office is Wimbledon Bridge House, 1
Hartfield Road, Wimbledon, London, SW19 3RU. Apple, the Apple logo, iPod, iPod
touch, iPhone and Multi-Touch are trademarks of Apple Inc., registered in the
U.S. and other countries. App Store is a service mark of Apple Inc. Other
product and company names mentioned herein may be trademarks of their
respective companies.

For more information and images, please go to
www.square-enix-press.com

Press contact: James Beaven, Indigo Pearl, james at indigopearl.com; Nickolas Morey, Indigo Pearl, nick at indigopearl.com, Tel: +44(0)20-8964-4545