CHIC YOUNG BLOOD to be held September 27-29, 2011

BEIJING, August 29, 2011 -

Organized by China National Garment Association, China World Trade Center CO., Ltd and China Council for the Promotion of International Trade Textile Industry Branch, a fashion campaign named CHIC-YOUNG BLOOD(CYB) will kick off in Beijing on Sep. 27th -29th, aiming at building up communication between fashion brands and end consumers.

As a new brand, CYB broadcasts “fashion culture” by a series of campaigns in China, aiming at promoting the most vigorous and potential fashion brands. With the quick development of Chinese fashion culture in recent years, more and more garments brands focus on young consumers. The needs of more than 500 million fashion people aged 20-30 years old in China exert a huge impact on the future of Chinese fashion brands. Meanwhile, in the hope of providing fashion brands at both home and abroad with a different platform in terms of display and contents, CHIC will promote these brands in young consumers to satisfy the current market needs.

CYB is short for YOUNG PEOPLE WITH NEW IDEAS. CYB is a group of young people sharing the same belief and showing their spirits and attitude towards life: keeping a young and dynamic heart, to be an imaginative exaggerator and taking risk for ambition.

The theme of CYB 2011 is NEW BORN, which means they are new powers in Chinese fashion culture. The person in charge of the program of the Chinese National Garment Association made remarks on CYB: “It is totally in compliance with the need in the current market.” CYB is a big party participated in by fashion people actively more than just an exhibition of a group of fashion brands, and a chance to push those brands forward onto end-consumers. So CYB can be seen as a party filled with enthusiasm and diversification for fashion people.

CYB will make its debut in Sep. this year and set up four areas: SPORTS & STREET, DENIM FORCE, TASTY MUST-HAVES and URBAN SOUL. No matter what the scale and popularity is, the brand can be involved when it is in accordance with the idea and orientation of CYB, instead of paying a high entrance fee. It just needs to highlight its characteristics and inner spirits by creative display and to communicate with fashion people through interactive methods then earn more potential customers. The scene of CYB will be beyond all people’s imagination.

Cindy, +86-10-65051041, zhangdongmei at cwtc.com