comparethemarket.com Launches New Comparison App for Facebook

LONDON, June 24, 2011 -

A fun new Facebook App enabling people to compare the social
popularity of everything from who’s ‘hot or not’ in the celebrity
world to comparing football teams or mobile phones, was launched
today by href="www.comparethemarket.com/">comparethemarket.com.
The new application can be accessed via Facebook and the comparison
site’s website.

The new app works by scouring a variety of online data sources
to find out which of the two topics selected for comparison has the
most web mentions. Results are displayed as a unique icon cloud
infographic with comparisons added to the You And Your
Friends comparison board. Popular comparisons are automatically
displayed on the Popular Comparisons Board.

Users can tell their friends about their comparison result by
posting the result to their news feed and friends’ walls. Users of
the app will also be able to invite friends to try out their own
comparisons.

The app can also be accessed from the Facebook page of Russian
meerkat entrepreneur href="www.facebook.com/Comparethemeerkat">Aleksandr
Orlov, who currently has over 760,000 fans.  

Specialising in more than just href="www.comparethemarket.com/car-insurance/">car
insurance, comparethemarket.com has over 400
insurers offering a range of competitive products, ranging from href="www.comparethemarket.com/life-insurance/">life
insurance to href="www.comparethemarket.com/home-insurance/">home
insurance, href="www.comparethemarket.com/more-products/pet-insurance/">
pet insurance and href="www.comparethemarket.com/bike-insurance/">motorbike
insurance as well as utility bills including gas, electricity,
phone and broadband.

To try out the new comparison app visit href="www.facebook.com/Comparethemeerkat?sk=app_208513405854740">
www.facebook.com/Comparethemeerkat?sk=app_208513405854740

About comparethemarket.com

• comparethemarket.com was
  launched in 2006 as a motor insurance comparison site, offering
  customers a wide range of competitively priced insurance quotes
  instantly online.  It is now one
  of the UK’s leading price comparison brands.
• As well as
  insurance,comparethemarket
  .com now also offers comparisons on credit cards, loans, current
  accounts and savings accounts.
• comparethemarket.com has
  grown rapidly over the past three years from 50,000 monthly
  visitors to around 2 million a month.
• comparethemarket.com
  actively selects its brand partners to ensure quality service to
  consumers.

comparethemarket.com is a
trading name of BISL Limited.  BISL Limited is authorised and
regulated by the Financial Services Authority.

Registered Address: Pegasus House,
Bakewell Road, Orton Southgate, PE2 6YS. Registered in England
number 3231094.

Contact information

For further press information please contact Holly
Dedman at Good Relations. Tel: +44(0)20-7861-3106 Email:
href="mailto:hdedman@goodrelations.co.uk">hdedman@goodrelations.co.uk
 

Contact information: For further press information please contact Holly Dedman at Good Relations. Tel: +44(0)20-7861-3106 Email: hdedman at goodrelations.co.uk