Online Shoppers Set to Keep Taking the Tablets: New Research by Shopzilla

By Shopzilla Europe, PRNE
Wednesday, June 22, 2011

LONDON, June 24, 2011 -

- Retailers urged to prepare for next big e-commerce trend as UK
consumers embrace iPad and tablet shopping revolution

Retailers are being urged to prepare for the ‘tablet
revolution’, as new research shows that online shopping via iPads
and similar tablet devices is set to rocket in popularity - just as
it has done in the US.

Although the iPad was only launched 12 months ago, new European
findings by the shopping search engine href="">Shopzilla reveal that 6% of
shoppers already own a tablet and a further 20% are considering
purchasing one over the next year. The majority of owners say it is
as easy to use for online purchases as a personal computer.

The trend is set to mirror the US where the iPad is driving a
revolution in

e-commerce.  A recent Shopzilla study in the US shows that
12% of consumers now have a tablet device, and a further quarter
plan to buy one in the next year. In the European survey, published
today, an overwhelming 5-to-1 ratio name the iPad as their tablet
of choice.

The research by Shopzilla of almost 5,000 online shoppers -
conducted to launch new destination shopping site href=""> - also reveals:

  • Nearly two thirds (61%) of iPad or tablet users say it is as
    easy to shop online with their hand-held device as with their
    personal computer
  • The majority, 71%, have bought or would buy online using their
  • Dual-screen technology means 70% of tablet users even watch TV
    while browsing shopping sites simultaneously
  • 53% of iPad or tablet users surveyed use their device to browse
    shopping sites with friends
  • 27% of online shoppers currently use a smartphone to browse
    shopping sites with friends

Rachel Smith, Business Services Senior Director at Shopzilla,

“Since their launch in April last year, an astonishing 25
million iPads have been sold worldwide, and with one in five online
shoppers telling us they plan to buy a tablet in the next 12
months, this is clearly set to be a huge trend for UK shoppers.

“iPads and other tablet devices are also helping to drive the
popularity of ’social commerce’, with 53% of online consumers using
their tablet to share online shopping activities with friends -
whether it’s hunting for bargains, browsing reviews or making

The Shopzilla research was conducted in Europe’s three largest
online retail markets: the UK, France and Germany.  It also
reveals that almost 80% of current tablet owners view their device
as an addition to their technology arsenal rather than as a
replacement for an existing device.

And with many retailers still learning how consumers are
interacting with these new devices, it is vital that they are
prepared for the tablet revolution.

Rachel Smith, Business Services Senior Director at Shopzilla,
added: “The year of mobile commerce, which has been predicted for
some time, is finally here. With the explosion of the tablet market
we are seeing a seismic change, and the opportunity will be for the
retailers who are first to get it right.”

For more information, visit href="">
to find out how Shopzilla can help retailers to sell more

Sample: Shopzilla surveyed 4,721 consumers in the UK, France and
Germany, May 2011.

The research report will be available on from Friday 24
June 2011

The US research referred to can be found here: href="">

About Shopzilla, Inc.

Shopzilla, Inc. manages a premier portfolio of online shopping
brands in the U.S. and Europe, consisting of href="">Shopzilla, href="">
Bizrate, href="">
Beso, href="">
TaDa, href="">
PrixMoinsCher, and href="">
SparDeinGeld. Shopzilla connects shoppers with more than 100
million products from tens of thousands of retailers with its
unique portfolio of engaging and informative
websites. Reaching a global audience of more than 40 million
shoppers each month through both its destination websites and
publisher syndication network, Shopzilla is a leading source of
sales and consumer feedback for online merchants and retail
advertisers. With offices in London, Los Angeles and San Diego, the
company operates sites and business services in the United States,
the United Kingdom, France and Germany.

Media enquiries: href="">,

Media enquiries: hbeckett at, +44(0)7551-005877

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