comScore Announces Global Launch of Digital Analytix(TM), the Evolution of Web Analytics

By Comscore Inc., PRNE
Sunday, March 13, 2011

Highly Flexible Solution Frees Marketers to Get the Insights they Need and Provides a More Unified View of Digital Consumer Behavior

RESTON, Virginia, March 14, 2011 - comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today announced the global launch of comScore Digital Analytix(TM), an
evolutionary solution in web analytics that enables digital marketers and
analytics professionals to conduct in-depth forensic research on site-level
activity through this highly agile and flexible data analysis architecture.
Powered by the proprietary comScore Atomix(TM) technology, Digital Analytix
utilizes unaggregated data that gives users the ability to run the reports
they want, to deliver the insights they need.


"We are very excited to announce the launch of comScore Digital Analytix,
the evolution of web analytics," said Dr. Magid Abraham, comScore President &
CEO. "This groundbreaking solution solves two of the most prevalent issues
with web analytics today. While many web analytics tools use aggregated data
sets that frequently handcuff the user from running the forensic analysis
they desire, our Atomix technology maintains an unaggregated data set that
can be manipulated from its raw form to address any business question.
Secondly, we are introducing a new dimension to the web analytics universe
with audience demographics so that users can understand site-level activity
within the context of a broader marketing strategy. We believe these
advantages combine for a truly unique offering that will deliver
cross-organizational insights that help businesses optimize their digital

    comScore Digital Analytix offers the following benefits:

    - Flexible reporting architecture
    - Fast reporting and granular insights
    - Easy to implement for publishers (with the ability to leverage their
      existing Media Metrix UDM tag for Digital Analytix reporting)
    - Campaign-level insights
    - Cross-platform measurement
    - Sleek, new, user-friendly interface

The Evolution of Web Analytics into a More Unified View of Behavior

comScore Digital Analytix leverages the product architecture and
expertise of Nedstat, a leading European web analytics company acquired by
comScore in 2010, and its award-winning flagship product Sitestat. Both the
Nedstat and Sitestat brands will immediately be absorbed into the comScore
brand architecture.

comScore is also bringing its unique expertise in audience measurement to
the web analytics universe in developing a breakthrough technology that
combines deep analytics insight with audience profiling. This advancement
will enable digital marketers to map the behaviors occurring across their
sites to the audience demographics of the people engaging in these
activities. This link will enhance publishers' abilities to tie higher level
marketing strategies to actual conversion, providing a truly unified view of
digital consumer behavior.

Clients Voice Support

The following Nedstat Sitestat clients, who are migrating to the new
Digital Analytix platform, voiced their support for the evolutionary product:

"The evolution in web analytics introduced today in the Digital Analytix
platform by comScore is an example of why we selected them as our
web-analytics partner early last year," says Shorful Islam, Head of Business
Information and Customer Data Strategy of ITV Online. "Their flexible design
and advanced video tracking capabilities were a key criteria for ITV and
their continued innovations integrating audience insights will enable us to
create even more compelling advertising opportunities for our leading
entertainment content."

"Future prides itself on reaching and engaging prosumers, customers who
are truly passionate about their interests. comScore's new Digital Analytix
platform allows us to more easily identify these enthusiasts online and
enables us to build international communities for a loyal, committed
audience," says Andrew White, Head of Marketing Services for Future
Publishing Ltd. "Fast access to data and behavioural insights allow us to
more effectively manage our large portfolio of sites by fine tuning our
content to maximize its commercial potential. The innovation of aligning web
analytics and audience demographics announced today by comScore is a vital
next step for cross-platform leaders like Future to capture the potential of
the digital economy."

"The launch of comScore Digital Analytix marks an important step in the
evolution of web analytics. International media groups like Eurosport need to
have quick access to reliable site-level customer behaviour data to fully
monetise premium content across the multitude of platforms used by today's
digital consumers. With access to granular data and consumer insight we can
successfully build efficient content creation and monetisation strategies.
This is fundamental and profitable to both publishers and advertisers." -
Arnaud Maillard, New Media Director, Eurosport.

"The speed and flexibility of the comScore Digital Analytix platform has
enabled our organization to more easily understand the rapidly changing
digital audience that consumes media across a multitude of devices. The
innovation to integrate audience insight into the platform is a unique
capability and is of interest to euronews looking to better monetize its
premium content. We applaud comScore's initiative." - Olivier de Montchenu,
Managing Director euronews Sales.

"The comScore Digital Analytix platform gives us the insights to improve
our customer experience. Their cross media capabilities help us to understand
changing consumer behaviours, adapt our digital strategies and ultimately to
achieve our business goals.'' - Erik de Gruijter, Manager Cross Media
Intelligence, Wegener Media BV (part of Mecom Group, a European content and
consumer business with over 300 titles and 200 websites)

"The new features of the Digital Analytix platform are very fast. I love
the fact that you can quickly edit report items in report builder with one
click and that data retrieval happens even while you are in another tab. Good
job on the whole." - Daniel Froud, Customer Insight & Business Intelligence
Manager, HostelBookers

"The changes you've introduced in the new Digital Analytix platform are
simply fantastic." - Jagjeet Mann, Web Analytics Manager, Ladbrokes eGaming

"The new user interface introduced with the launch of Digital Analytix is
fast and easy to use - overall, a very positive move." - Kelly McClean,
Senior Web Analyst, Cantos Communications (UK) LLP

Live Webinars on Tuesday, 29th March 2011

comScore will be hosting two complimentary webinars on March 29, 2011
entitled "The Evolution of Web Analytics". During this session we will
introduce comScore Digital Analytix(TM), the next generation web analytics
solution that combines the best of audience measurement and web analytics. To
accommodate multiple time zones, we are offering two sessions:

    - Tuesday, March 29, 3pm GMT. Register here:

    - Tuesday, March 29, 2pm EDT. Register here:

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital
world and preferred source of digital business analytics. For more
information, please visit

Cautionary Note Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934, including, but not limited to, expectations regarding
the impact and benefits to comScore of the Digital Analytix(TM) product,
financial or otherwise. These statements involve risks and uncertainties that
could cause our actual results to differ materially, including, but not
limited to: the features and characteristics of the products, the rate of
development of the digital marketing intelligence, Internet advertising and
e-Commerce markets; the growth of the Internet as a medium for commerce,
content, advertising and communications; and the acceptance of new products
and methodologies by the industry, including existing and prospective

For a detailed discussion of these and other risk factors, please refer
to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual
Reports on Form 10-K and from time to time other filings with the Securities
and Exchange Commission (the "SEC"), which are available on the SEC's Web
site (

Stockholders of comScore are cautioned not to place undue reliance on
forward-looking statements, which speak only as of the date such statements
are made. comScore does not undertake any obligation to publicly update any
forward-looking statements to reflect events, circumstances or new
information after the date of this press release, or to reflect the
occurrence of unanticipated events.

Andrew Lipsman of comScore, Inc., +1-312-775-6510, press at

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