Concha y Toro and Brown Forman Complete the Sale of Fetzer Vineyards

By Vina Concha Y Toro S.a., PRNE
Thursday, April 14, 2011

SANTIAGO DE CHILE, Chile, April 15, 2011 - Vina Concha y Toro S.A. (NYSE: VCO) announced today the final closing of
the acquisition of Fetzer Vineyards and related assets that Brown- Forman
Corporation owned in California, USA. This process was completed
successfully, which means the transfer of ownership is fully assumed by
Concha y Toro.

"For Concha y Toro, the future development of the brands of Fetzer
Vineyards is an important challenge, something to which Concha y Toro commits
all its effort and energy to continue with the history of quality which it
has already deservedly earned. I am sure that the joint work teams of Concha
y Toro and Fetzer Vineyards will be capable of continuing toward a new stage
of development. And the integration of this operation will enable us to
incorporate the culture of excellence and commitment of Fetzer's team, also
continuing to strengthen links with its surroundings and community, in this
beautiful zone of Mendocino", said Eduardo Guilisasti, Chief Executive
Officer of Concha y Toro.

This acquisition contemplates a portfolio of brands with an attractive
positioning in the American market, including: Fetzer(R), Bonterra(R), Five
Rivers(R), Jekel(R), Sanctuary(R) and Little Black Dress(R) wines. The brands
acquired represented a volume of 3.1 million cases and sales of US$ 156
in the year 2010. The acquisition also includes 429 hectares of owned
and leased vineyards in Mendocino County, California, warehouses and
production capacity for 36 million liters (in Hopland, California) and 6
million liters (in Paso Robles, California), and a bottling plant. The
principal installations are at Hopland, California and employ approximately
260 people.


    - Fetzer is one of the ten biggest selling brands in the American
      market. It is also a pioneer in the development of sustainable
      practices with the environment, a commitment that has marked its
      progress in the last 20 years.

    - Bonterra is the undisputed leader in the premium organic category and
      pioneer in the development of vineyards in this category since 1987.
      With sales of 300 thousand cases per year, it is three times greater
      than the nearest organic competitor in the United States.

Isabel Alvarez B., +56-24-7-651-33, ialvarez at, or Andres Izquierdo, Investor Relations Department, +56-24-76-27-38

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