Confused.com Finds Mums Prefer Changing Nappies Than Arranging Life Insurance

CARDIFF, Wales, April 15, 2011 - New research from Confused.com has found that 48% of mums don't have any
life insurance cover. The main excuses behind their lack of protection were
not understanding it (30%), not having time to sort it out (30%) and
believing it was an unnecessary cost (36%). The comparison site also asked
mums to rank a list of tasks in order of preference and found that most would
rather change a dirty nappy than organise a life insurance cover.

However, mums admitted that sorting our protection would be preferable to
cleaning hair out of a plug-hole, going to the dentist and doing two weeks'
worth of ironing.

Mums were asked if there were any other reasons they had decided not to
take life insurance cover and revealed excuses such as failing to find the
right provider, a lack of trust in insurance providers and 'My husband has it
so I don't need to'. Some respondents gave more unfortunate responses, such
as finding it hard to find life insurance cover, (
www.confused.com/life-insurance) due to pre existing medical
conditions.

Commenting on the research, Matthew Lloyd, head of life insurance at
Confused.com, said: "It's a real worry that so few mums have life insurance
cover. Whether they go out to work or are full time parents it's important
that they have protection in place for themselves and not just their
partners. Sorting out life insurance cover doesn't have to take a long time
or be complicated, but it is important to have in the event the worst should
happen. Everyday tasks like washing, ironing, cleaning and doing the school
run could all have to be paid for privately, and families should think about
the value that stay-at-home parents provide and how they would cope
financially with only one income.

"While death in service benefits at work and the breadwinner having
protection are good to have in place, neither of these things will provide
the same level of protection if the worst should happen. Families should make
sure they fully take into account the value that both parents contribute and
recognise that by ensuring they have sufficient life insurance in place."

Some highlights from the research includes 62% of mums in London are
without life insurance policies, compared with just 37% of mums in Wales. 17%
of mums in Scotland and Northern Ireland give a lack of time as their main
excuse for not completing a policy, compared with just 13% of mums in the
South East.

Matthew Lloyd suggests that mums should work out how much cover they need
to protect their contribution to the household and consider how long they
would want this cover to last, for example until their children are 21.

About Confused.com:

Confused.com is one of the UK's biggest and most popular price comparison
services. Launched in 2002, it generates over one million quotes per month.
It has expanded its range of comparison products over the last couple of
years to include home insurance, travel insurance, pet insurance, van
insurance, motorbike insurance, breakdown cover and energy, as well as
specialist life insurance products such as joint life insurance
(www.confused.com/life-insurance/joint) and over 50s life insurance.
(www.confused.com/life-insurance/over-50)

Confused.com is not a supplier, insurance company or broker. It provides
a free, objective and unbiased comparison service. By using cutting-edge
technology, it has developed a series of intelligent web-based solutions that
evaluate a number of risk factors to help customers with their
decision-making, subsequently finding them great deals on a wide-range of
insurance products, financial services, utilities and more. Confused.com's
service is based on the most up-to-date information provided by UK suppliers
and industry regulators.

Confused.com is owned by the Admiral Group plc. Admiral listed on the
London Stock Exchange in September 2004. Confused.com is regulated by the
FSA.

    PR Contact:

    Helen Beckett
    PR Manager
    Friary House
    Greyfriars Road
    Cardiff
    CF10 3AE
    +44(0)2920-494393
    www.confused.com

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