Consumers use Voucher Codes From VoucherSeeker for Valentine's Gifts

LEEDS, England, February 11 - Valentine's Day is just around the corner and whilst the economy enjoys
no longer being in a recession, thrifty consumers are increasingly turning to
voucher code sites (www.voucherseeker.co.uk/vouchercodes) such as
VoucherSeeker to save on their spending.

Last years Valentine's Day occurred in the grip of the recession,
prompting consumers to cut back on luxuries and think of more inventive ways
to shop in order to save money. Couples celebrated by purchasing gifts and
eating out using voucher codes.

According to Moneysupermarket, last year 22% of women and 16% of men cut
back on Valentine spending. However, shoppers who are used to saving money
are continuing with their new shopping behaviours of comparing prices online
and also using discount vouchers and discount codes from voucher sites.

Research by eBillme Online Spending Index found that almost half the
people surveyed did not know what to get their loved ones for Valentines Day,
but 23% knew they would be buying the gift online.

"Since the beginning of January we've had plenty of promotional codes and
voucher codes for romantic treats." States Ed Wilkinson, VoucherSeeker
Director "Vodafone promotional codes (
www.voucherseeker.co.uk/file/8c07f9b2387a79aa4860f829cdf713e7/vodafone
-promotional-code.html) and Currys discount codes (
www.voucherseeker.co.uk/file/a62ac26940c49940f7f8da1eabd901e1/currys-d
iscount-codes.html) remain popular, but there has a been a definite noted
rise in searches for shops and products of a more amorous nature."

(Due to the length of these URLs, it may be necessary to copy and paste
the hyperlinks into your Internet browser's URL address field. Remove the
space if one exists.)

Shopping behaviours learnt during the recession, such as comparing prices
online, shopping around for products to get the best deal and also using
vouchers for money off, are set to continue as consumers have realised the
savings they can make. Shopper's perception of value has changed
significantly. Consumers now expect greater services, if not more, for the
same amount of money they spend.

Other shopping habits which are set to stay for consumers include
shopping down, where consumers choose to shop somewhere else for items such
as groceries and fashion in order to save money. GI Research found that 21%
of shoppers had shopped down to cheaper stores and are happy to continue to
do so. Many did not notice the difference between own brand and labelled
products and therefore see shopping down as a permanent resolution and a long
term way to save money without too much sacrifice. Whether this trend carries
over into Valentine's day this year however has yet to be seen.

Last year, sweets and chocolates took precedence over flowers and
jewellery due to the recession, research by IBIS World found. Although
consumer confidence is still low, consumers continue to want to treat loved
ones and so are going online in order to do so without going over budget.

A similar trend occurred over Christmas, where consumers were determined
to treat loved ones and therefore spent more money on Champagne and festive
treats in order to make their Christmas more enjoyable. The previous year had
seen consumers cutting back on spending over the festive period. These
shopping trends suggest that consumers do not want to miss out, but are not
prepared to pay full price either.

After a difficult Valentine's Day last year, consumers are more
determined to treat themselves, whilst continuing to turn to voucher code
sites (www.voucherseeker.co.uk/vouchercodes) such as VoucherSeeker to
get money off Valentine's items such as flowers and meals out. Although the
UK is now out of the recession, consumer confidence remains low and shoppers
are still wary and even reluctant to spend money. Shopping habits which were
learnt during the recession has ensured that consumers now see this as a
permanent way to save money.

About VoucherSeeker

www.voucherseeker.co.uk is a leading UK voucher codes website. It
features all the latest vouchers, voucher codes and discount codes from a
wide range of shops and top brands. Users can use the site to find the latest
discount vouchers and promotional codes to save money on many products and
services. VoucherSeeker also provides its users with details of all the
latest sales and promotions.

VoucherSeeker(R) and ClickAngel(R) are registered trademarks of
ClickAngel Ltd. All other trademarks are the property of their respective
owners.

For further information, please contact Deborah Read at VoucherSeeker:
email: deborah.read@clickangel.co.uk, direct line: +44-113-380-0891.

For further information, please contact Deborah Read at VoucherSeeker: email: deborah.read at clickangel.co.uk, direct line: +44-113-380-0891.