'Create Your Itinerary' - the New Web Tool From ATLANTIC ALLIANCE for Processing the Preferences of Cruise Passengers and Requirements of the Cruise Lines

New cruise planner at www.atlanticalliance.eu - explore it at CSM 2010, Booth 501

MIAMI, March 8, 2010 - With the aim of responding to and realising the wishes and requirements
of cruise passengers and cruise lines in the most effective way, "ATLANTIC
ALLIANCE" - a marketing partnership of the 17 most important western European
cruise ports - has developed a new web tool. By going to the website
www.atlanticalliance.eu cruise passengers, potential cruise
passengers, cruise lovers and seasoned hands alike can now put together their
own dream trip along the western coast of Europe on the virtual level. Cruise
lines too can plan their itineraries along the Atlantic west coast.

Under the "Cruise Planner" menu item of the ATLANTIC ALLIANCE website,
cruise passengers and cruise lines can obtain comprehensive information in
text and pictures about the various member ports.

The new web tool offers cruise lines a special entry dialogue, making it
possible for them to find out about potential ports of call in the light of
the special requirements of their ships (are there any restrictions in terms
of length or draught, for instance). A further step makes it possible to
choose between "one way" and "round trip". Based on this you can determine
the duration of the cruise individually.

The cruise line itinerary planner defines the cruising speed, and the
departure and arrival time from the starting port and for the port of call.
When you enter these essential parameters, the system will tell you which
ports can be reached and in what time. After you have completed your
itinerary, it can be printed out.

"Our aim is to make it easier for the customers of our member ports - the
cruise companies, to plan their routes in future with the help of this online
dialogue," says Dirk Moldenhauer, Chairman of Atlantic Alliance, explaining
the implementation of this ambitious tool. "In this way the cruise lines can
respond to the wishes of the market in the most effective way possible -
ideally speaking, they will be able to come up with a cruise to meet the
customer's preferences immediately."

Cruise passengers as well will find that the system has something to
offer. A modified version of the tool makes it possible for passengers to
work out their own complete route. Having planned their dream trip on an
individual basis, visitors to the website can then notify ATLANTIC ALLIANCE.
The data submitted will be collected, evaluated with the help of a special
software program and passed on to the Cruise lines.

As an incentive to encourage customers to register their cruise
preferences, ATLANTIC ALLIANCE is offering an annual prize draw - those
taking part can win two overnight stays, each for two persons, in one of the
member ports.

"This internet service is the first direct bridge to be created between
passengers or potential passengers and the cruise lines. After all, we want
to get both sides enthusiastic about the member ports of our marketing
partnership," Moldenhauer concludes.

The founding members of the Atlantic Alliance are:

Hamburg * Bremerhaven * IJmuiden * Amsterdam * Rotterdam * Zeeland *
Antwerp * Dover * Portland * Cherbourg * Le Havre * Nantes * La Rochelle *
Bordeaux * Santander * Vigo * Lisbon

For more information, please visit www.atlanticalliance.eu or
contact Nadine Palatz (Assistant Manager, Atlantic Alliance)

Nadine Palatz, Assistant Manager, Atlantic Alliance, Mobile: +49-172-443-5693