Cruise Amour Appoints Business Development Manager

PORTSMOUTH, England, March 9, 2011 - Cruise Amour has seen significant business growth over recent months,
which is due in no small part to the rapid development of its franchise
network. To continue this growth and to bring additional resource and skills
to the business as it pursues other opportunities, the company has appointed
Kate Scott as business development manager.

Kate comes to Cruise Amour from the airline industry where she made a
name for herself introducing new solutions into the onboard retail space
whilst forging strong relationships with top international airlines such as
Virgin Atlantic, British Airways, Emirates, American Airlines, Singapore
Airlines and Air Canada to name but a few. In addition Kate pioneered the
expansion of the product line into the Cruise Holiday marketplace securing
contracts with Carnival Cruises, Ocean Village and P&O.

When asked what appealed about the position, Kate responded, "The cruise
market is growing exponentially despite the current economic climate. Cruise
Amour has clear direction and drive and I very much want to be a part of
their plans for the future".

Kate will immediately take responsibility for support and growing the
company's UK network of franchisees and over the next 6 months will take a
more active role in the Management team working on taking Cruise Amour into
Europe. Managing director Tim Hurrell, explained "We're extremely pleased to
welcome Kate to the role. Her track record and motivation for the role are
very encouraging. As she finds her feet over the next couple of weeks I have
no doubt that she will become a valuable asset to our management team".

Cruise Amour, although only a couple of years old, has already been
instrumental in revolutionising the cruise travel industry and enjoys
preferred partner status will all the major cruise lines. Hurrell continued:
"Cruise Amour has always taken a customer driven approach to the way it does
business focussing on two key principles - get it right first time and no
customer request is too much trouble, this applies just as much to our
franchise business and I'm sure Kate will do a great job of conveying this to
potential franchisees."

Full details of franchise packages can be found on the Cruise Amour
franchise (www.mycruisefranchise.co.uk/) website.

About Cruise Amour:

Cruise Amour (www.cruiseamour.co.uk/) is part of the Freedom
Travel Group a subsidiary of Co-operative Travel and specialises in
selling cruise holidays, including Mediterranean cruises (
www.cruiseamour.co.uk/mediterranean/cruise-deals/) and the latest
Cruise Deals (www.cruiseamour.co.uk/cruise-deals/). Cruise Amour was
started in December 2008 and is regarded as the "best in industry" when
compared to other on-line cruise agencies.

    PR Contact:

    Tim Hurrell
    Managing Director
    1000 Lakeside
    North Harbour
    Portsmouth
    PO6 3EZ
    +44(0)2393990036

www.cruiseamour.co.uk

Tim Hurrell, Managing Director, 1000 Lakeside, North Harbour, Portsmouth, PO6 3EZ, +44(0)2393990036