Cruise Amour Launches Expanded Online Information Section

PORTSMOUTH, England, February 17, 2011 - Cruise Amour has announced the launch of its expanded online information
and advice section, designed to provide additional information on a range of
areas including cabin types, dress codes and more, in order to make booking a
holiday easier and less confusing for the customer.

Historically customers who choose to book on-line do so without the
benefit of a travel agent's experience and advice. In many cases knowledge is
assumed and customers are expected to know which cruise lines and ships are
comparable, how formal they are and how onboard facilities stack up. Cruise
Amour takes a different approach. Rather than leaving customers to their own
devices (and potentially competitor's websites), Cruise Amour has devised a
unique approach to resolving this problem.

"Cruise holidays have become a real alternative to package holidays,
opening up a huge market of potential customers," explained Cruise Amour's
managing director, Tim Hurrell. "However, those customers face an extremely
steep learning curve, one which can seem so daunting it can turn anyone other
the most determined holiday makers away. Even seasoned cruisers can find
switching cruise lines difficult as they may only be used to one particular
brand. Our solution is simple. After first choosing a destination customers
next naturally want to choose the type of holiday they want, then follows how
formal the holiday is and finally the specific dates. Rather than expecting
customers to figure out how each cruise line stacks up we simply let
customers search using the criteria that makes sense to them."

In addition to its innovative search system, Cruise Amour has also
employed a completely new and revolutionary phraseology on its website.

Hurrell continued: "Feedback so far has been extremely positive and our
New to Cruise bookings are up 50 percent.".

Cruise Amour has become known for its innovative and user focussed
approach to selling cruise holidays on-line. Despite its youth, the company
has established itself as an industry leader and, as such, receives
significant support from the major cruise lines that serve the UK market.

About Cruise Amour:

Cruise Amour is part of the Freedom Travel Group a subsidiary of the
Co-operative Travel Group. Specialising in selling cruise holidays, including
eastern Mediterranean cruises (
www.cruiseamour.co.uk/eastern-mediterranean/cruise-deals/) and western
Mediterranean cruises. (
www.cruiseamour.co.uk/western-mediterranean/cruise-deals/) Cruise
Amour also offers cruise advice (www.cruiseamour.co.uk/info/) and the
latest cruise offers (www.cruiseamour.co.uk/) on its website. Cruise
Amour was started in December 2008 and is regarded as the "best in industry"
when compared to other on-line cruise agencies.

    PR Contact:

    Tim Hurrell
    Managing Director
    1000 Lakeside
    North Harbour
    Portsmouth
    PO6 3EZ
    +44(0)2393990036
    www.cruiseamour.co.uk

PR Contact: Tim Hurrell, Managing Director, 1000 Lakeside, North Harbour, Portsmouth, PO6 3EZ, +44(0)2393990036