Cruise Amour Launches Find Me a Cruise Tool

PORTSMOUTH, England, May 17, 2011 - Cruise Amour, the online travel agency, has announced the launch of its
new Find Me a Cruise tool.

Although the Cruise Amour website is already the fastest UK cruise agency
site and one of the easiest to navigate, managing director Tim Hurrell was
keen to introduce the tool: "Giving our customers the best possible on-line
experience has always been our goal. We're passionate about getting the
customer experience right, so when it came to deciding on whether to
introduce a tool which makes it even easier for customers to find their dream
holiday - of course we said yes.

"Customers can now choose our easy to use search or, if they're feeling a
little bit lazy, are short on time or perhaps can't find what they are
looking for, then they can now simply complete a find a me cruise request and
let our specialist do the work for them."

The Find Me a Cruise (https://www.cruiseamour.co.uk/find-me-a-cruise/)
tool works by first asking the customer a few questions about their holiday
preferences and for their contact details. It then checks for cruises that
match the customer's requirements and sends the enquiry to a cruise
specialist, before confirming to the customer that the request has been sent.
The specialist then uses their knowledge, experience and the cruises
previously found by the system to come up with a number of options for the
customer to choose from.

As with all Cruise Amour on-line systems, each request is fully tracked
from the outset ensuring that every enquiry is dealt with promptly and to the
customer's satisfaction.

Commercial assistant Russ Goodall, added: "Since introducing the Find Me
a Cruise tool we have seen a notable uplift in online enquiries and
subsequent bookings. Customer reactions to the tool seem to be extremely
positive with the biggest increase in enquiries coming outside of normal
business hours."

Although customer adoption has been good, over the next few months Cruise
Amour will be talking with customers who have used the tool to find out how
we can improve it further and make it even more useful.

The Cruise Amour's Find Me a Cruise tool can be found on Cruise Amour's
website.

About Cruise Amour:
Cruise Amour is part of the Freedom Travel Group a subsidiary of Co-operative
Travel. Specialising in selling cruise holidays, including 3 night cruises
(https://www.cruiseamour.co.uk/duration/1-3-night-cruises/), family cruise
deals (https://www.cruiseamour.co.uk/family-cruises/cruise-deals/) and
cruises for singles (
https://www.cruiseamour.co.uk/singles-cruises/cruise-deals/). Cruise Amour
was started in December 2008 and is regarded as the "best in industry" when
compared to other on-line cruise agencies.

    PR Contact:
    Tim Hurrell
    Managing Director
    1000 Lakeside
    North Harbour
    Portsmouth
    PO6 3EZ
    +44(0)2393990036
    www.cruiseamour.co.uk

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