Cruise Amour Website Launch an Overwhelming Success

PORTSMOUTH, England, September 30, 2010 - Saturday 18th September marked a historic day for Cruise Amour and its
cruise line partners, with the launch of a brand new website packed full of
new features and usability enhancements. This news follows their announcement
of "The UK's Biggest Cruise Away", which Cruise Amour has declared a great
success.

Speaking from onboard the Celebrity Eclipse in Southampton, Managing
Director Tim Hurrell said: "This is a momentous occasion for Cruise Amour. A
little over a year has passed since we decided to start Cruise Amour and now,
after countless months of hard work, the website is now live. We are all
immensely proud of the site and truly believe it is the best in the
industry."

The launch was attended by a number of invited guests including Cruise
Amour staff, industry figures and Cruise Amour's first customer, who was
present in the capacity of honorary godmother. An industry first, the
decision to appoint the newly launched Cruise Amour website with an honorary
godmother shouldn't come as a surprise. Cruise Amour is an agency that brands
itself as the "Apple Mac of the Cruise Industry" and strives to deliver the
very highest standards of customer service. With a number of testimonials
available on the Cruise Amour site already, it is clear that the company is
focused on maintaining these high standards.

Hurrell added: "It was something we thought fitting of the occasion;
every cruise ship is launched by a godmother, why not a cruise agency's
website?"

The launch of the website met with applause from all present and was
topped off with champagne and nibbles. After the launch, guests enjoyed a VIP
tour of the ship and a three-course meal in the Moonlight Sonata dining room.
Royal Caribbean & Celebrity Cruises Key Account Manager, David Chidley said,
"It's been a wonderful day and I'm delighted that we've been able to play a
part in the proceedings. We see Cruise Amour as a pivotal account in growing
our future online sales."

About Cruise Amour:

Cruise Amour is part of the Freedom Travel Group a subsidiary of
Co-operative Travel. Specialising in selling cruise holidays (
www.cruiseamour.co.uk/), including P&O cruises (
www.cruiseamour.co.uk/po-cruises/deals/), Holland America cruises
(www.cruiseamour.co.uk/holland-america/deals/) and Princess Cruises
(www.cruiseamour.co.uk/princess-cruises/deals/). Cruise Amour was
started in December 2008 and is regarded as the "best in industry" when
compared to other on-line cruise agencies. For more information about Cruise
Amour, please visit the 'About Us' section of the company website.

    PR Contact:
    Tim Hurrell
    Managing Director
    1000 Lakeside
    North Harbour
    Portsmouth
    PO6 3EZ
    +44(0)2393990036
    www.cruiseamour.co.uk

PR Contact: Tim Hurrell, Managing Director, 1000 Lakeside, North Harbour, Portsmouth, PO6 3EZ, +44(0)2393990036