TripAdvisor Expands Certificate of Excellence Accolade to New Businesses

By Tripadvisor, PRNE
Sunday, May 15, 2011

Travellers' Top-Rated Accommodations, Attractions and Restaurants to Receive Industry Honour

LONDON, May 16, 2011 - TripAdvisor(R) (, the world's largest
travel site*, today announced that it is expanding its Certificate of
Excellence program to include new business types. Last year, the accolade
honoured highly rated accommodation businesses, based on travellers' reviews.
This year, the award will also recognise travellers' top-rated restaurants
and attractions. Honourees will receive a digital recognition badge to
display on their business's website and, by request, a hardcopy certificate
by mail to display on site.

To qualify, these businesses must maintain an average rating of four or
higher out of a possible five, as reviewed by travellers on TripAdvisor.
Additional criteria include volume of reviews and how recently they have been
submitted by TripAdvisor travellers. The accolade will be extended to
qualifying businesses worldwide.

"Following last year's successful launch of the Certificate of
Excellence, TripAdvisor is pleased to not only formalise the program on an
ongoing basis, but also expand it to now cover attractions and restaurants,
as well as accommodations," said Christine Petersen, president of TripAdvisor
for Business. "The accolade gives exceptional businesses in a variety of
different industries around the world the recognition they deserve. From
top-rated restaurants in Boston to top-rated attractions in Barcelona, we
want to applaud these businesses for offering TripAdvisor travellers a great
customer experience."

The Certificate of Excellence program does not replace the TripAdvisor
Travellers' Choice Awards, but will be an extension of TripAdvisor's
recognition of top-rated businesses, as reviewed by travellers on the world's
largest travel site.

For more information and materials on the Certificate of Excellence
program, please visit the TripAdvisor Owners Centre at

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travellers to
plan and have the perfect trip. TripAdvisor offers trusted advice from real
travellers and a wide variety of travel choices and planning features
(including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends)
with seamless links to booking tools.

TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts more
than 50 million unique monthly visitors* across 18 popular travel brands**.
TripAdvisor-branded sites make up the largest travel community in the world,
with more than 40 million unique monthly visitors***, 20 million members, and
over 45 million reviews and opinions. The sites operate in 29 countries
worldwide****, including China under TripAdvisor also operates
TripAdvisor for Business, a dedicated division that provides the tourism
industry access to TripAdvisor's millions of monthly visitors. The division
includes Business Listings, which allows hoteliers to connect directly to
millions of researching travellers, and Vacation Rentals, which helps
property managers and individual home owners list their properties and
showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top travel
resources in 2010 by Conde Nast Traveller, Good Housekeeping, TIME magazine
and Travel + Leisure.

TripAdvisor Media Group generated $486 million in revenue in 2010.
TripAdvisor and the sites comprising the TripAdvisor Media Group are
operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered
trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos
or product and company names mentioned herein may be the property of their
respective owners.

(c)2011 TripAdvisor LLC. All rights reserved.

* Source: comScore Media Metrix for TripAdvisor Media Group Sites,
Worldwide, August 2010

** In addition to TripAdvisor, The TripAdvisor Media Group of websites
includes:,,,,,,,,,,,,,,, and

*** Source: comScore Media Metrix for TripAdvisor Sites, Worldwide,
August 2010

**** TripAdvisor sites operate in 29 countries worldwide:,,,,,,,,,,,,,,,,,,,,,,,,,,, and

For further information please contact: Laurel Greatrix, TripAdvisor - +44(0)203-194-2150 / +44(0)777-801-3639 / lgreatrix at

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