Cruise Shipping Registration Opens, Program Released

MIAMI, December 15 - Online registration for Cruise Shipping Miami is now open at
www.cruiseshippingmiami.com and organizers have released the first tentative
conference program. The four-day conference and three-day exhibition are
scheduled for March 15-18, 2010, at the Miami Beach Convention Center.

Exhibitor, delegate, visitor and press registration currently are
available online. Following is the conference schedule as of Dec. 14:

    Monday, March 15
    9 a.m. - 5 p.m.
    Cruise Shipping's FOCUS ON Series
    Exhibitor presentations focusing on their newest product and services
    featured on the tradeshow floor.

    World Cruise Tourism Workshops
    Organized in association with the Florida-Caribbean Cruise Association,
    the workshops include round-table sessions with industry experts
    discussing current topics and audience participation.

    9:30 - 11:30 a.m.
    Global Deployment
    Presented by Seatrade Communications

    1 - 3 p.m.
    The Global Source Market
    Presented by Seatrade Communications

    Tuesday, March 16
    9:30 - 11:30 a.m.
    Introductory Address:
    Richard E. Sasso, Chairman, Cruise Lines International Association's
    Marketing Committee, and President & CEO, MSC Cruises (USA) Inc.

    The State of the Cruise Industry
    Leading cruise executives discuss the fundamentals of the industry
    against the background of an improving economic environment, in the
    event's traditional opener.

    Participants:
    Gerald E. Cahill, President & CEO, Carnival Cruise Lines
    Adam M. Goldstein, President & CEO, Royal Caribbean International
    Daniel J. Hanrahan, President & CEO, Celebrity Cruises
    Kevin Sheehan, CEO, NCL Corp.

    2:30 - 4:30 p.m. (concurrent sessions)
    Cruising for the Upscale Consumer
    The outlook for the luxury sector of the cruise market in light of the
    spending pattern of high-end consumers.

    Participants:
    Pam Conover, President & CEO, Seabourn Cruise Line
    Roberto Giorgi, President, V. Ships Leisure SAM
    Amerigo Perasso, President, Silversea Cruises Ltd.
    Larry Pimentel, President & CEO, Azamara Club Cruises
    Peter Shanks, President & Managing Director, Cunard Line Ltd.

    U.S. Coast Guard Session
    (Session details to be provided.)

    Wednesday, March 17
    9:30 - 11:30 a.m. (concurrent sessions)
    Expanding and Refurbishing the Fleet
    Newbuilding strategies and the continuing demand for upgrading the
    existing fleet.

    The Caribbean and Central America
    Analysis of the prospects for a cruise region that will see increased
    capacity in 2010.

    2:30 - 4:30 p.m. (concurrent sessions)
    Patterns for Deployment
    Ten factors that will influence cruise lines' deployment strategies over
    the next five years.

    Environmental Compliance
    The cost and complexity of compliance with the regulatory framework post
    Copenhagen.

    Thursday, March 18
    9:30 - 11:30 a.m. (concurrent sessions)
    Terminal Design and Passenger Handling
    The changing dynamic of terminal design around the world and the
    challenge of meeting the needs of the world's biggest cruise ship.

    Distribution of the Product
    The role of social media networks in marketing the cruise product.

    2:30 - 4:30 p.m. (concurrent sessions)
    Expedition and Discovery Cruising
    A focus on this niche market, which takes the cruise product to some of
    the world's most remote places.

    On-Board Revenue
    A look at how the economic climate has affected on-board spending and the
    strategies used to stimulate the market, from revamping product lines for
    shoppers to innovations in spa and shorex offerings.

(End of conference schedule)

MEDIA REGISTRATION: Media credentials are issued to bona fide journalists
covering the convention. Review the media policy
(www.cruiseshippingmiami.com/media-policy-), request a media
registration (www.cruiseshippingmiami.com/press-registration) online
or contact NewmanPR (press@cruiseshippingmiami.com).

CONVENTION CONTACT: Additional information on conference registration
(www.cruiseshippingmiami.com/register-for-conference1) or
exhibiting (www.cruiseshippingmiami.com/exhibitors) is available at
these links or by contacting UBM International Media, 212 Carnegie Center,
Suite 203, Princeton NJ 08540; +1-609-759-4700; fax: +1-609-759-4774;
info@cruiseshippingmiami.com

UBM International Media (www.cmpi.biz/home) is a wholly owned
subsidiary of United Business Media plc (LSE: UBM) a leading provider of
business information services to the maritime, travel, fashion, technology,
healthcare, media, and property industries. UBM offers services in trade
shows, online, news distribution, and publishing to customers across the
globe. Its brands are represented in more than 30 countries and are organized
into specialist teams that serve their business communities helping them
excel in their market by working effectively and efficiently. For more
information about United Business Media, go to
www.unitedbusinessmedia.com.

Buck Banks, NewmanPR, +1-305-461-3300, press at cruiseshippingmiami.com