Currys and PC World Unveil 2-in-1 Megastore in Stockton-on-Tees

25 New Jobs Created for Local Area

LONDON, June 17, 2010 - Currys and PC World, the UK's leading electrical retailers, will open the
doors to a brand new joint store in Stockton-On-Tees on 17 June 2010 The
2-in-1 Megastore has created 25 new jobs in the local area and offers
Stockton-on-Tees residents a great new electrical shopping destination.

The new store provides the best of both brands under one roof, making
shopping for electricals a much simpler and more enjoyable experience for
customers. The new store will offer the widest ranges and best selection of
electricals from both Currys and PC World ensuring a better shopping
experience for customers.

The new joint store showcases thousands of products including a huge
range of TVs (
www.pcworld.co.uk/gbuk/tv-dvd-audio/flat-panel-tvs-743-c.html),
digital cameras (www.dixons.co.uk/gbuk/index.html) and MP3/4 players
include brands such as Apple, Bose and Panasonic.

The new 2-in-1 store offers customers a 'hands-on' product experience
coupled with extended product ranges, which is designed to meet all
technology needs. This Store has a huge selection of interactive 'play
tables' allowing customers to pick up, turn on and test out a wide range of
products before they purchase including premium brands such as DeLonghi and
Jura.

Dave Renton, Store Director, comments: "The new 2-in-1 Megastore in
Stockton-on-Tees brings together the best from both Currys and PC World and
offer shoppers a great range of consumer electronics. The store opening is
also a boost to the local economy with new jobs created."

"Customers will be greeted by an exciting, fun and interactive in-store
experience where they can test out and play with products and get impartial
advice from store colleagues. Whether you're tech-savvy or need a bit more
advice with your purchases, the staff will be on hand to make sure you get
the most out of your visit."

The Stockton-on-Tees store colleagues have all taken part in a new
training programme; specifically designed by the retailer, to ensure they can
offer customers help and advice to enable them find the right solution to
their individual needs and technology requirements. As well as improved
customer service and a new in-store experience, Currys and PC World remain
committed to giving customers the best priced electrical goods.

The Stockton-on-Tees 2in1 Megastore is part of an ongoing Currys and PC
World refurbishment program across the country.

Dave added: 'The Stockton-on-Tees Megastore will offer an unbeatable
combination of value, choice and service and will be the number one
destination for electrical products in the area."

About Currys:

Currys is the UK's biggest electrical retailer with a network of over 500
stores nation-wide, including out of town stores, high street Currys.digital
stores and a Currys Megastore in the Midlands. It also stocks a wide range of
dishwashers, washing machines (www.dixons.co.uk/gbuk/index.html) and
fridge freezers.

Anina Castle, Head of Consumer PR, T: +44(0)1727-202379,
anina.castle@dsgiplc.com

Anina Castle, Head of Consumer PR, T: +44(0)1727-202379, anina.castle at dsgiplc.com