Currys Unveils Stevenage Megastore

40 new jobs created for local area

LONDON, May 21, 2010 - Currys, the UK's leading electrical retailers, will open the doors to a
brand new store at Stevenage on Thursday 27th May 2010. The store has created
40 new jobs in the local area and offers 90,000 residents the biggest
electrical shopping destination in the area.

The 34,000 square foot new store is set to make shopping for electricals
a much simpler and more enjoyable experience for customers. The new store
will offer the widest ranges and best selection of electricals ensuring a
better shopping experience for customers.

The new megastore showcases thousands of products including a huge range
of TVs (www.currys.co.uk/gbuk/index.html), over 100 digital cameras
(www.pcworld.co.uk/gbuk/photo-sat-nav-81-u.html)and camcorders, and
over 50 MP3 players (www.dixons.co.uk/gbuk/mp3-players/169_1273_10323_xx_xx/xx-criteria.html)
including brands such as Apple and Archos. There are various styles of
fridges and freezers to suit every need and a massive range of netbooks,
laptops and PCs for sale throughout the store.

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Customers can also take advantage of the stores extra special opening
promotion with a 10% off on all products throughout the store during the
weekend of 5th and 6th June.

The new store offers customers a 'hands-on' product experience coupled
with extended product ranges, which is designed to meet all technology needs.
This Store has a huge selection of interactive 'play tables' allowing
customers to pick up, turn on and test out a wide range of products before
they purchase including premium brands such as Apple, Bose, Siemans,
Liebherr, Bosch, Miele and more.

Other services available at the store will include: Next Day Delivery
service, which gives customers the option to choose when they have their
product delivered within a three hour time slot, the award-winning WEEE
recycling scheme and the option to reserve goods online for collection
in-store.

Dean Wilson, Store Director, comments: "The new Store in Stevenage will
offer shoppers a great range of consumer electronics. The store opening is
also a huge boost to the local economy with 40 new jobs created."

"As the biggest electrical shopping destination in the area, customers
will be greeted by an exciting, fun and interactive in-store experience where
they can test out and play with products and get impartial advice from store
colleagues. Whether you're tech-savvy or need a bit more advice with your
purchases, the staff will be on hand to make sure you get the most out of
your visit."

Customers can also take advantage of an extra special opening promotion
with 10% off everything in store over the weekend of 5t and 6th June.

The Stevenage store colleagues have all taken part in a new training
programme; specifically designed by the retailer, to ensure they can offer
customers help and advice to enable them find the right solution to their
individual needs and technology requirements. As well as improved customer
service and a new in-store experience, Currys remain committed to giving
customers the best priced electrical goods.

The Stevenage Store is part of an ongoing Currys refurbishment program
across the country.

Dean Wilson added: 'The Stevenage Store will offer an unbeatable
combination of value, choice and service and will be the number one
destination for electrical products in the area."

About Currys:

Currys is the UK's biggest electrical retailer with a network of over
500 stores nation-wide, including out of town stores, high street
Currys.digital stores and a Currys Megastore in the Midlands.

The first Currys store opened in Leicester in 1896 - selling bicycles.

Currys is a multi-channel retailer offering the widest selection of
electricals in the UK in its stores and online at www.currys.co.uk.

Currys products are available at the same price whether bought in a
store or online.

Currys wants to offer its customers the lowest prices, so checks prices
every week. If a customer finds the same product and offer at a cheaper price
in another retail store, it will match it and refund the customer 10% of the
difference.

Currys offers customers a "hassle free" shopping experience with the
convenience of next day delivery, seven-days a week and delivery slots from
7.00am to 10.00pm, as well as installation services and comprehensive
after-sales support, including 24-hour helplines and a national team of
engineers called the TechGuys.

Currys also offers a simple 'Reserve and Collect' service. Customers
can go online and secure items at a designated store, which will be ready for
collection just one hour later, at a guaranteed low price.

Currys customers have the option of a comprehensive product support
service, whatever happens(TM) which offers fast and convenient repairs and
technical support.

Currys WEEE recycling scheme has been named Retail Week's Customer
Service Initiative 2008. Available free of charge, the service allows
customers who are buying new electrical products to return their old ones to
any of Currys stores across the country, even if the original product was not
bought from Currys.

Currys have now recycled over 1.3 million products including 450,000
fridges and 100,000 TVs.

About DSG international plc:

DSG international plc is one of Europe's leading specialist electrical
retailing groups. It operates a multi-channel approach to electrical
retailing and trades through more than 1,300 retail and online stores,
spanning 28 countries and employing nearly 40,000 people. More than 100
million customers shop in-store and online with DSGi every year.

DSGi's retail and e-tail brands include PC World, Currys and
Dixons.co.uk in the UK and Ireland, Elkjøp in the Nordic countries, UniEuro
in Italy, Kotsovolos in Greece and Cyprus, Electro World in central Europe,
Greece and Turkey, PC City in Spain and Italy, and Pixmania.com across
Europe.

DSGi offers customers a comprehensive range of after sales services,
including our national customer support operation for IT and digital
technology, The TechGuys, which offers telephone and home-based support
services throughout the UK. It also runs a multi-brand business-to-business
operation in the UK.

    For further information please contact:

    Brett Lowther
    Talk PR
    +44-(0)20-7544-3783
    Kat.mcgettigan@talkpr.com

    Anina Castle
    Head of Consumer PR
    anina.castle@dsgiplc.com

For further information please contact: Brett Lowther, Talk PR, +44-(0)20-7544-3783,
Kat.mcgettigan at talkpr.com; Anina Castle, Head of Consumer PR, anina.castle at dsgiplc.com