Debenhams Announces Spike in Fake Tan Sales After Royal Wedding

LONDON, May 18, 2011 - Debenhams Beauty Hall has revealed that the 'glowing' example of the
Middletons at the Royal Wedding has caused a sales spike of fake tan with
British women aiming to look just as bronzed during this year's wedding
season.

The afternoon of the Royal Wedding Day saw fake tan (
www.debenhams.com/beauty/sun-protection-tanning/fake-tan) flying off
the shelves with sales up 219 per cent compared to the same day last year.
The following day was almost as successful as shoppers, inspired by the
wedding highlights on TV, boosted sales by 200 per cent.

Rumours are abound as to how the Middletons achieved their sun-kissed
looks, from Kate's natural glow to Pippa's golden tone, with professionally
applied artificial self tan thought to be the most likely solution.

Sara Stern, beauty director at Debenhams said: "You simply can't
underestimate the impact that Kate and Pippa will have on the beauty
(www.debenhams.com/beauty) industry.

"Already streams of wannabe princesses have been flooding into our stores
looking to achieve their healthy, groomed look.

"In particular, Kate's more subtle shade of tan is perfect for big
occasions such as weddings. A light tan to complement your skin tone is much
more appropriate than the deeper, more noticeable shades used on a night
out".

Debenhams' in-store tanning experts have been inundated with phone calls
and in store queries about tan-etiquette - how to look your very best at a
wedding without over-shadowing the bride or scaring off the best man.

Stern advised: "Skin prep is vital to avoiding those tell-tale tide
marks. Exfoliate and moisturise well in advance and apply slowly and
steadily. Choose a shade that is not too distant from your skintone and use
different products for face and body.

"Take inspiration from the new Duchess of Cambridge and embrace bronzing
powders (www.debenhams.com/beauty/make-up/face/blusher-bronzer) and
highlighters to create definition and enhancement - a look that will dazzle
from Westminster Abbey to Gretna Green".

About Debenhams (www.debenhams.com/):

Debenhams is a leading department stores group with a strong presence in
key product categories including womenswear, menswear, childrenswear, home
and health and beauty.

Debenhams is the second largest department store chain in the UK.

Debenhams operates 161 stores in the UK and Republic of Ireland.
Debenhams also has 61 international franchise stores in 24 countries and six
Magasin stores in Denmark.

Designers at Debenhams include Preen, Jonathan Saunders, Jonathan Kelsey,
Roksanda Ilincic, Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon,
FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald,
Melissa Odabash, Jane Packer, Pearce Fionda, Janet Reger, John Rocha, Lisa
Stickley, Eric Van Peterson and Matthew Williamson.

    PR Contact:
    Ruth Attridge
    Debenhams
    33 Wigmore Street
    London
    W1U 1QX
    +44(0)8445-616161

www.debenhams.com

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