Littlewoods Europe Launches Biggest Ever Range of Swimwear and Shapewear

LIVERPOOL, England, May 18, 2011 - Littlewoods Europe has announced the launch of its biggest range of
swimwear and shapewear ever.

The new range is part of the Littlewoods Europe summer shop range, and
includes a stylish collection of bikinis, tankinis, swimsuits, sports
swimwear and beachwear accessories. There are over 200 lines of swimwear and
shapewear, with many of them included in a 3 for the price of 2 promotion.

There are a number of styles and designs to choose from, with lots of mix
and match styles ranging from sizes 8 to 26 and up to a bust size of 44f. The
new range also features a line of shapewear swimwear, which include tummy
control panels, high waist briefs, wider straps and bust underwire, which are
all designed to give the swimwear a more flattering fit.

A spokesperson for Littlewoods Europe said: "Women's swimwear
(www.littlewoodseurope.com/new-summer-collection-view-all/e/b/1757/promo/57800015.end)
shopping can be tricky. If like most of us you're not the
same size on the top and bottom or you want more coverage without
compromising on style the options can be limited. This year with our widest
ever swimwear range there is something to suit all shapes. With over 40 mix
and match styles and 3 for 2 offers, it will suit your budget as well."

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The new swimwear collection includes items from brands such as Adidas,
French Connection, Freya, Coleen, Roxy and Speedo.

The Littlewoods Europe website makes it easier for the customer to search
for the swimwear they are looking for by allowing them to search by colour,
brand, price range, category, current offers and previous customer ratings.
It also allows the customer to sort them by best sellers and items which have
recently been added to the collection.

About Littlewoods Europe:

Littlewoods Europe launched on 27th August 2009 is aimed at women who
want the convenience of home delivery from one of their favourite British
on-line retailers. Delivery is available to 25 European countries and
delivery cost is EUR5 regardless of size of order. Delivery is within 10
working days, with 28 days home approval guarantee.

The Littlewoods Europe site features over 17000 product lines, from core
categories including outdoor toys (
www.littlewoodseurope.com/e/q/outdoor-toys.end?cmtag=o&_requestid=6042
), children's toys (www.littlewoodseurope.com/toys-games/e/b/5132.end)
, summer dresses (www.littlewoodseurope.com/women/dresses/e/b/1655.end
) and sandals.

Littlewoods Europe is part of Shop Direct Group which is the UK's largest
online and home shopping retailer with sales of circa GBP1.7 billion.

    PR contact:

    Victoria Barker
    Consumer PR Team - Shop Direct Group
    Skyways House
    Speke Road
    Speke
    L70 1AB
    +44(0)844-292-3845
    www.littlewoodseurope.com

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