Demand For Gold to Rise in 2010

MANCHESTER, England, February 22, 2010 - The World Gold Council is forecasting a surge in demand as the jewellery
industry rushes to buy gold (www.goldmadesimple.com/) in 2010.

A rush of investors last year caused gold prices to peak and this in turn
accounted for a slight dip in demand from the jewellery industry. However, as
the dollar strengthens and the price of gold levels out, the World Gold
Council predicts an increase in demand from this particular sector.

This demand may also increase in light of the slow financial recovery
finally beginning in many countries following the economic downturn. This is
expected to be a huge financial boost to the jewellery industry, which is the
single biggest gold consuming industry. The rise in the price of gold during
2008 and 2009 was largely down to weakened global currencies and thus
increased investment. However, it could not have come at a worse time for the
jewellery industry, which relies heavily on consumer confidence, which in
turn tend to follow suit with the state of the economy. Poor economic times
across the world and the higher gold prices, meant that there was an 11% drop
in demand for gold from the jewellery industry in 2009. There was also a drop
of around 29% in jewellery sales.

However, recovery of the jewellery industry and increased demand
certainly doesn't mean that investment is forecasted to fall. In fact, as
some analysts predict, a continued rise in the price of gold throughout the
year and global currencies continue to be inconsistent, investment in the
precious metal is almost certain to continue.

Contact: Gold Made Simple, Jason Cozens, Managing Director, +44-(0)845-688-4491