Diary Date: Model-Based Design Conference

The MathWorks Invites you to Join Hundreds of Leading Engineers and Scientists to Exchange Ideas, Share Applications, and Accelerate your Knowledge of the MATLAB and Simulink Product Families

CAMBRIDGE, England, March 25, 2010 - The MathWorks is hosting a free conference focussing on
Model-Based Design. The event, aimed at new and existing users of MATLAB and
Simulink, will provide an opportunity to meet with engineers, scientists and
MathWorks experts to learn more about modelling and simulating complex
dynamic systems.

The keynote presentation by Chris Fielding, Flight Control
Systems Technologist, BAE Systems will focus on how BAE Systems uses The
MathWorks tools for modelling, design, simulation, and testing of flight
control systems for a wide variety of production and research aircraft.

The conference will be relevant to those looking to enhance
their knowledge of Model-Based Design and will demonstrate how, through the
adoption of Model-Based Design, product quality can be improved and
development time reduced by 50% or more.

    When:  18 - 19 May, 2010

    Where: Staverton Park, Daventry, Northamptonshire
         www.devere.co.uk/our-locations/staverton-park/directions.html

    Who:   - Keynote speaker: Chris Fielding, Flight Control Systems
             Technologist, BAE Systems
           - After-dinner speaker: Richard Noble, Director of the BLOOD
             Project

    What:  - Learn about the latest technologies for developing
             high-integrity software and hardware using Model-Based Design
           - Hear how companies like Airbus, Areva, Jaguar Land Rover, Ultra
             Electronics, and other leading U.K. companies are using
             MathWorks tools
           - Attend master class tutorials delivered by senior MathWorks
             engineers to learn tips and techniques for a deeper
             understanding of product features and applications
           - View demonstrations of the latest MATLAB and Simulink features
             and functionality
           - Network with industry peers and MathWorks experts

    Why:   To explore how Model-Based Design:
           - Reduces the complexity of model designs by breaking them into
             hierarchies of individual design blocks.
           - Helps engineers to conceptualise the entire system and
             simplifies the process of transporting the model from one stage
             to another in the design process.

           To understand how Model-Based Design helps in achieving:
           - Efficiency gains
           - Reduced time to market and improved quality
           - Reduced dependence on physical prototypes
           - Early detection and correction of problems before implementation
             and test

    WWW:   To get more information and register go to the following web page:
           bit.ly/MathWorks-Model-Based-Design-Conference

About The MathWorks

The MathWorks is the leading developer of mathematical computing
software. MATLAB, the language of technical computing, is a programming
environment for algorithm development, data analysis, visualization, and
numeric computation. Simulink is a graphical environment for simulation and
Model-Based Design of multi-domain dynamic and embedded systems. Engineers
and scientists worldwide rely on these product families to accelerate the
pace of discovery, innovation, and development in automotive, aerospace,
electronics, financial services, biotech-pharmaceutical, and other
industries. MathWorks products are also fundamental teaching and research
tools in the world's universities and learning institutions.

Founded in 1984, The MathWorks employs more than 2100 people in 15
countries, with headquarters in Natick, Massachusetts, USA. For additional
information, visit www.mathworks.com.

The MathWorks United Kingdom operation is based in Cambridge, England.
For additional information, visit www.mathworks.co.uk.

MATLAB and Simulink are registered trademarks of The MathWorks, Inc. See
www.mathworks.com/trademarks for a list of additional trademarks.
Other product or brand names may be trademarks or registered trademarks of
their respective holders.

The MathWorks Press Contacts: Stuart Gill, Text 100, +44(0)208-846-0758, stuart.gill at text100.co.uk ; Akhila Deshpande, Text 100, +44(0)208-846-0789, akhila.deshpande at text100.co.uk