'Dibbing' Phenomenon Set to Revolutionise the Online Auction

Dibbing.com Presents 'Backwards Bidding' Where Price Goes Down Instead of up

LONDON, September 6, 2010 - A revolutionary new auction site (www.dibbing.com/) in which items
start at their listed market price and become cheaper has been launched.

Known as 'dibbing', it works by inviting visitors to purchase credits
('dibs') at 50 pence each. A dib can be used to reveal the current price of
an item. The current price is displayed for 10 seconds, whilst the dibber
decides if they want the item or not. Every time an item is dibbed, the price
goes down.

Half retail platform, half fun game, Dibbing.com (www.dibbing.com/
) is already proving popular with users:

"At first I was a bit sceptical" says one happy dibber, "but the system
works really well. I got a digital camera at half the original price, and
that was on my very first go, with the free credits I got for signing up. I
couldn't believe it!"

"Knowing the prices are only getting lower makes it a really exciting
experience" he continues.

Launched by Sit-Up Shopping, dibbing.com stocks a range of the latest
products, from Apple iPads to Gucci handbags. Chief Executive Ian Percival
had this to say:

"The launch of this online-only retail experience is an extremely
exciting prospect for us, enhanced by the fact we have such an innovative and
value driven concept that we are all very proud of. Dibbing.com continues our
commitment to placing value for money, quality & variety of product and
unrivalled customer experience at the centre of everything we do."

Visit Dibbing.com (www.dibbing.com/) to find out more about the
new online auctions (www.dibbing.com/top-offers.php) craze. New
registers get 3 free credits for signing up.

Media Contact Details: Dibbing.com: Mark Taylor, +44(0)208-600-9757, mark.taylor at sit-up.tv