Dior and Claridge's Media Alert

LONDON, November 11 - Dior and Claridge's are delighted to announce that for
Christmas 2009, The Claridge's Christmas tree will be designed by John
Galliano.

The Claridge's Christmas tree designed by John Galliano for
Dior will be unveiled in the hotel's foyer on December 1st, and throughout
the festive period, there will be a series of events celebrating the
collaboration.

Quote from Dior Creative Director John Galliano:

"I am thrilled that Dior is collaborating with Claridge's this
Christmas. I love to visit Claridge's when I am in London, particularly at
this time of the year - and I hope to bring a twist to the traditional tree.
I want to combine the festive with the innovative, the spirit of Dior with
the beauty of Claridge's, and create something spectacular that will inspire
the perfect start to the season!"

Quote from Claridge's General Manager Philippe Leboeuf:

"We are very excited to be working on this ground-breaking
project, a first in Claridge's history with the legendary John Galliano. Both
Claridge's and Dior are synonymous with the combination of impeccable
heritage, inherent glamour and contemporary thinking so we are looking
forward to see his creative vision for our tree! This is another bold step in
Claridge's history to provoke, confound and delight our guests."

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

MEDIA CONTACT: Dior: Laura Ingham, Press and PR Manager, lingham at christiandior.fr, +44-207-245-1308, +44-787-219-0078; Claridge's: Paula Fitzherbert, Group Director of Public Relations, Maybourne Group - Claridge's, The Connaught, The Berkeley, pfitzherbert at the-berkeley.co.uk, +44-207-201-1607, +44-776-893-3456