Dixons Retail Launches Into the Tablet Market With New Advent Range

Advent Vega - the lowest priced fully featured tablet in the UK, GBP249.99

LONDON, October 12, 2010 - Dixons Retail, parent company of PC World and Currys, has today announced
the exclusive UK launch of two new tablet computers, the Advent Vega and the
Advent Amico, in a move which will bring tablet computing to the masses.

The Advent Amico, at only GBP129.99, using Android 2.1 with a 7" touch
screen and WiFi, offers customers a great introduction to the fun and
convenience of tablet computing. It is only 15mm thick and is great for
downloading quality videos, games and music to enjoy anywhere. With the
addition of a camera it offers customers fantastic value for money as an
entry level tablet.

The fully featured Advent Vega at GBP249.99 is a quality and affordable
tablet computer, brimming with features. It has a capacitive multi-touch
10.1" screen and an nVidia Tegra 2 dual core 1GHz processor making it one of
the fastest tablets on the market, perfect for high quality video and sound
playback and indeed more powerful than many netbooks.

Popular sites such as BBC iPlayer, gaming sites, MySpace, Yahoo! Mail and
YouTube can all be accessed with ease on the new Advent Vega.

The Android 2.2 operating system coupled with the fastest processor for
tablets on the market enables users to easily navigate their way around the
functions and programmes on the Advent Vega. With a 4Gb SD memory card as
standard, up to 10 hours continued use, only 14mm thick, a 1.3 megapixel
camera and WiFi capability, the Advent Vega is a very capable tablet, ideal
for portable computing, at an affordable price.

The shiny black casing is stylish and elegant, yet robust enough to
withstand the stresses and strains of normal daily use.

Jeremy Fennell, Category Director at Dixons Retail, said; "We expect
tablets to take the computing market by storm and become one of the most
popular gifts this Christmas.

"While top of the range tablets may be all singing and dancing, the
Advent Amico is a great, no frills, starter product.

"The Advent Vega meanwhile offers those who want more from their tablets
a quality, performance product at a very affordable price."

Currys and PC World will have a full range of tablets in its stores,
spanning customers' differing needs and budgets from 1 November.

Currys is the UK's biggest electrical retailer with a network of over 500
stores nation-wide, including out of town stores, high street Currys.digital
stores and a Currys Megastore in the Midlands. There are a range of digital
cameras (www.dixons.co.uk/gbuk/index.html) and Toshiba laptops
(www.pcworld.co.uk/gbuk/r/toshiba/0_0_0/) at Currys and PC World as
well as a host of tv offers (www.currys.co.uk/gbuk/index.html)
www.dixons.co.uk/gbuk/index.html.

For further information and review samples of the Advent Vega please
contact:

    Simon Branney
    +44(0)20-7544-3783
    simon.branney@mcsaatchi.com

    Anina Castle
    +44(0)1727-202379
    anina.castle@dixonsretail.com

Simon Branney, +44(0)20-7544-3783, simon.branney at mcsaatchi.com, Anina Castle, +44(0)1727-202379, anina.castle at dixonsretail.com