DLNA Drives Connected Consumer Experience in 2011

Alliance Unveils Software Certification and Protected Streaming Certification Programs at International CES 2011

LAS VEGAS, January 6, 2011 - INTERNATIONAL CES 2011 — The Digital Living Network Alliance (DLNA)
continues to drive the connected consumer experience in 2011. The Alliance
has Certified more than 9,000 TVs, PCs, mobile phones, printers and other
products for interoperability. Now, DLNA has begun two new Certification
programs that will make it even easier for consumers to enjoy and share their
digital videos, photos and music across a broader range of popular products:
a consumer Software Certification and Protected Streaming Certification
program.

"DLNA represents the industry's best opportunity to create a viable open
market for interoperable, connected consumer electronics," said Peter King,
director of the Connected Home Devices service in the Digital Consumer
Practice at Strategy Analytics. "We recently forecasted that the number of
DLNA Certified(R) device models will rise to nearly one billion products sold
in 2014. With the addition of the Software Certification
(www.dlna.org/industry/why_dlna/overview/DLNA_SoftwareCertification_Quotes_FINAL.pdf)
and Protected Streaming Certification programs, we expect to see a continued
acceleration in the awareness and adoption of DLNA in 2011."

DLNA is now certifying software that is sold directly to consumers
through retailers, websites and mobile application stores. With DLNA
Certified(R) software, consumers can upgrade products from within their home
networks that may not be DLNA Certified(R) and bring them into their personal
DLNA ecosystems. This helps in bringing content such as videos, photos and
music stored on DLNA Certified(R) devices to a larger selection of consumer
electronics, mobile and PC products.

"DLNA has a vision for the connected consumer experience - one where
content flows easily across products, regardless of manufacturer," said
Nidhish Parikh, chairman and president of DLNA. "DLNA Certified(R) software
helps to fulfill this vision by allowing consumers to access their photos,
music and videos from a greater range of products. We are also bringing
commercial video directly to DLNA Certified(R) products with our new
Protected Streaming Certification. As we continue to grow the categories of
DLNA certifications, we are truly furthering the fully connected, digital
lifestyle."

The first DLNA Protected Streaming products were recently Certified by
DLNA. The new DLNA Protected Streaming Certification program leverages
Digital Transmission Content Protection over Internet Protocol (DTCP-IP) to
securely share commercial movies between products in a consumer's home
network. The program, which helps to preserve the rights and interests of
copyright owners and content providers, has been recognized as an
international standard by the International Electrotechnical Commission (IEC)
(www.dlna.org/news/pr/view?item_key=5df2f1f83d0edbce2ab1d51b1992742109e45dfb),
the world leading organization that prepares and publishes international
standards for all electrical, electronic and related technologies.

DLNA Certified(R) products are tested by one of five Certification labs,
located around the world, which are accredited to perform interoperability
testing services as part of the requirements set by the DLNA Certification
and Logo program. DLNA Certified(R) software will be demonstrated at
International CES 2011 Central Plaza booth CP3. Additional information can be
found on the DLNA website www.DLNA.org or on Facebook at
www.facebook.com/dlnacertified.

About DLNA

Members of Digital Living Network Alliance (DLNA) share a vision of an
interoperable network of personal computers (PC), consumer electronics (CE),
mobile devices and service providers in and beyond the home, enabling a
seamless environment for sharing and growing new digital media and content
services. Founded in 2003, the group established and maintains a platform of
interoperability based on open and established industry standards that, when
used by manufacturers will support the sharing of media through wired or
wireless networks. More than 200 multi-industry companies from around the
world have joined DLNA, committing the time and resources necessary to
achieve their vision. DLNA's 2010 Promoter Members included: ACCESS, AT&T,
AwoX, Broadcom, CableLabs, Cisco, Comcast, DIRECTV, Dolby Laboratories, DTS,
Ericsson, HP, Huawei, Intel, LG, Microsoft, Motorola, Nokia, Panasonic,
Pioneer, PROMISE Technology, Qualcomm, Rovi Corporation, Samsung, Sharp,
Sony, Technicolor, Toshiba and Verizon. Additional information about the
Alliance, its participating companies and membership benefits is available at
www.dlna.org.

John Kreuzer of McGrath/Power Public Relations, +1-408-727-0351, johnkreuzer at mcgrathpower.com, for Digital Living Network Alliance