Britain's Top 2011 Resolutions Revealed

By Popcap Games International, PRNE
Wednesday, December 29, 2010

New Research Suggests Young People Want to be Smarter Savers and New Year's Priorities Differ by Region

DUBLIN, December 30, 2010 - An online poll of over 2000 British men and women released
today from PopCap Games revealed Britain's top new year's resolutions for

While some of the resolutions may not come as a surprise, what
is surprising is that, of those who plan to make a new year's resolution in
2011, the top resolutions are almost exactly identical for both men and

1. To lose weight/keep fit - 38% (35% men; 41% women)

2. To reduce stress and enjoy life more/have more fun - 23%
(24% men; 23% women)

3. To save money - 15% (15% men; 15% women)


While men and women are agreed on these three resolutions,
there is a marked point of difference among the age groups when it comes to
their top priority resolution. Of those polled who plan to make resolutions,
young people aged 18-24 are Britain's most committed savers (29%) but they
are least committed to reducing their stress or having more fun (16%); while
people aged 55+ are the most committed to reducing stress or having more fun
(31%) and those over 55 least concerned with saving (9%). In fact, across all
age groups who are planning to make resolutions, the research revealed a
rough trend that as people get older they are less concerned with saving
money as their top priority resolution and more committed to reducing stress
and enjoying their lives:

    AGE          18-24    25-34    35-44    45-54    55+

    Lose weight/ 28%      33%      42%      41%      42%
    keep fit

    Reduce       16%      18%      20%      27%      31%
    stress or
    have more
    Save money   29%      19%      12%      11%      9%


In the regions, there were also some interesting differences.
Of those who plan to make a 2011 resolution, less Welsh people are
prioritizing their fitness while those in the South are most committed to
reducing stress and having more fun in 2011:

    REGION       North Midlands East   London South  Wales Scotland

    Lose weight/ 40%   44%      40%    31%    38%    27%   38%
    keep fit
    Reduce       23%   23%      19%    23%    27%    25%   18%
    stress or
    have more
    Save money   17%   12%      20%    11%    15%    12%   15%

Of those who employ techniques to help them stick to their
resolutions, the most popular techniques ever employed include promising
themselves a reward if they succeed (44%), getting support from people around
them (43%), and finding a distraction (19%).

PopCap games is a leader in casual and social games - a
distraction that is not only fun, but that has also been clinically proven to
reduce stress. And best of all they won't impact the saver's resolution
either. With games available for everyone, everywhere on a host of platforms,
people can play many hit games for free on the Facebook(R) platform
(Bejeweled(R) Blitz and Zuma(R) Blitz) or by logging onto

Interestingly the research also revealed that 66% of Britons
who chose a least favourite month cite January (48%) or February (18%) as
their least favourite months of the year - a percentage that interestingly
also reflects the number of all people who say they will make at least one
New Year's resolution in 2011 (69%). A coincidence? Perhaps.

Editors Notes

All figures, unless otherwise stated, are from YouGov Plc. for

Total sample size was 2038 adults of which 1283 plan to make a
New Year's resolution. Fieldwork was undertaken between 21st-23rd December.
The survey was carried out online. The figures have been weighted and are
representative of all GB adults (aged 18+).

About PopCap

PopCap Games is the leading global developer, publisher and
operator of casual video games: fun, easy-to-learn, captivating games that
appeal to all ages across PC, mobile, social and other platforms. Based in
Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of
more than 350 people in Seattle, San Francisco, Chicago, Vancouver, B.C.,
Dublin, Seoul, Shanghai and Tokyo. Its games have been downloaded over 1.5
billion times by consumers worldwide, and its flagship title, Bejeweled(R),
has sold more than 50 million units.

The PopCap logo and all other trademarks used herein that are
listed at are owned by PopCap Games, Inc.
or its licensors and may be registered in some countries. Facebook(R) is a
registered trademark of Facebook Inc. Other company and product names used
herein may be trademarks of their respective owners and are used for the
benefit of those owners.

    PR Contacts:

    Cathy Orr

PR Contacts: Cathy Orr, corr at, +353-1-646-8107

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