DnB NOR Partners With MasterCard to Launch Mobile Payment Services Trial in Norway

Extended Functionality of the MasterCard Mobile Over-the-Air Provisioning Service Includes EMV Configuration to Support Maestro(R) PayPass(TM), Maestro Prepaid and the M/Chip(TM) Application

PURCHASE, New York, November 17 - DnB NOR, Norway's largest bank and a leader in mobile financial services,
announced today its plan to launch a mobile payment services trial for its
MasterCard cardholders. Using the MasterCard Mobile Over-the-Air Provisioning
Service, the first service of its kind that enables issuers to perform
over-the-air personalization of PayPass in mobile devices, DnB NOR
cardholders will be able to trial the service that will allow them to use
their Near Field Communications (NFC)-enabled mobile phones to make payments
wherever MasterCard(R) PayPass(TM) is accepted. Telenor, a leading provider
of telecommunications services worldwide, is also a partner in the trial.

The MasterCard Over-the-Air Provisioning Service is a Web-based service
that securely transfers encrypted consumer payment card details via the
carrier network into the high security area of the consumer's NFC-enabled
mobile phone, on-demand and in real time. The service allows financial
institutions to launch contactless payment programs on their MasterCard and
Maestro cardholders' mobile phones — quickly and simply.

Since launching the MasterCard Mobile Over-the-Air Provisioning Service
in 2008, MasterCard has extended the service to include the EMV configuration
supporting Maestro PayPass and Maestro Prepaid using the Mobile MasterCard
PayPass M/Chip(TM) application. This extension makes the service available to
financial institutions in the regions where chip cards are prevalent, such as
Europe, Canada and Latin America. By investing in the delivery of new
capabilities for issuers and their cardholders, MasterCard is making the
launch of PayPass programs easier and faster on mobile phones, giving issuers
a source of differentiation and bringing cardholders convenient new ways to
use their MasterCard accounts.

"We are committed to offering our customers mobile financial services to
make their lives simpler and more manageable as they increasingly embrace
mobile technology," said Peer Theien, General Manager, Group Payments and
Infrastructure, DnB NOR Bank ASA. "By partnering with MasterCard, we have
been able to implement a simple program with minimal infrastructure
investment that gives our cardholders the ability to make PayPass payments
with their mobile phones."

The ubiquity of the mobile phone and consumers growing dependence on it
in their daily lives combined with the continual advancement of mobile
payment technology creates vast opportunity for mobile payments. With the
MasterCard Over-the-Air Provisioning Service, financial institutions are able
to capitalize on this opportunity by offering a broader set of services that
enhance their MasterCard and Maestro cardholders' overall banking experience.

"By managing the mobile phone payment personalization process from
beginning to end, we are continuing to build a valuable mobile payments
ecosystem that benefits all involved parties, including mobile phone
operators," said Joshua Peirez, Group Executive, Innovative Platforms,
MasterCard Worldwide. "We are very pleased that we're able to successfully
implement this service with DnB NOR so that they can deliver innovative
payments services to their cardholders in a way that creates value and
convenience."

Peirez added, "We will continue our efforts to create a viable mobile
payments ecosystem to allow our customers to benefit from the growing trend
toward mobile payments, to build greater value in their cardholder
relationships as well as to generate value for all others involved."

One Stop Shopping for Mobile Payment Programs

With MasterCard Over-the Air Provisioning Service, financial institutions
get one-stop-shopping for assistance with the personalization of mobile
devices, including single high security access to the latest certified OTA
service providers, end-to-end management and support, and interface to
MasterCard-approved handsets.

In order for accountholders to use their mobile phones to make purchases,
they need to have a mobile phone equipped with NFC capabilities and a mobile
data subscription. First the PayPass application is encrypted and transferred
onto a high security area of a consumer's mobile phone via the mobile
network. Next the PayPass application is personalized with the consumer's
individual payment account details. MasterCard has created a simple way for
issuers to enable their accountholders to perform this process themselves
over-the-air. The service will be made available to consumers through their
issuing banks' websites.

About the MasterCard Mobile(TM) Program

MasterCard is leading a new wave of mobile payment innovation that is
creating a more efficient system of global commerce, displacing cash and
making transactions faster, easier, and more secure for consumers, merchants
and financial institutions. Through the MasterCard Mobile Program, MasterCard
is focused on delivering products and services that combine payments and
communications onto one "anywhere" consumer device including: contactless
payments, person-to-person payments, mobile commerce, mobile top-up and
reload, and information and marketing services. Numerous MasterCard mobile
trials are underway or have been completed in high-potential markets around
the world.

About MasterCard Worldwide

MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes approximately 21 billion
transactions each year, and provides industry-leading analysis and consulting
services to financial-institution customers and merchants. Powered by the
MasterCard Worldwide Network and through its family of brands, including
MasterCard(R), Maestro(R) and Cirrus(R), MasterCard serves consumers and
businesses in more than 210 countries and territories. For more information
go to www.mastercard.com.

    Contacts:

    Erica Harvill, MasterCard Worldwide, +1-914-249-6848,
    Erica_harvill@mastercard.com

    Kaitlin Jaxheimer, Weber Shandwick, +1-212-445-8261,
    kjaxheimer@webershandwick.com

Erica Harvill, MasterCard Worldwide, +1-914-249-6848, Erica_harvill at mastercard.com; or Kaitlin Jaxheimer, Weber Shandwick, +1-212-445-8261, kjaxheimer at webershandwick.com