DWC Unveils TradeWarn: Affordable Alert-Based Risk Management Software

CHICAGO, November 15, 2010 - David Widerhorn Consulting, LLC (DWC), a Chicago based financial
technology consultancy, announced today that it has released a new product
called TradeWarn. The product is the first of a new line of risk management
and trading tools the firm plans to unveil over the coming months. TradeWarn
is a fully automated risk management tool that helps traders and risk
managers monitor account and portfolio performance by providing them with
automated alerts if certain thresholds are met. Users can choose to receive
alerts via email, text and/or computer messages. TradeWarn connects to
multiple vendor APIs allowing for seamless integration with trading execution
software firms are already using, such as CQG and CTS.

"We are proud to announce the release of TradeWarn," said David
Widerhorn, owner and CEO, at DWC. "Risk management is a crucial component of
trading success, especially given the recent shift towards automated trading.
Our tool monitors portfolio performance in real-time and provides traders
with alerts anywhere, anytime. The result is peace of mind at an incredibly
affordable price point."

DWC has released a commercial for TradeWarn which can be seen here:
www.youtube.com/watch?v=QQwBbryrHzI

DWC offers a variety of services ranging from custom API and trading
software development to infrastructure build-outs and trading technology
advisory services. More information on DWC can be found at their website,
www.davidwiderhorn.com.

About David Widerhorn Consulting:

David Widerhorn Consulting (DWC) is a Chicago based financial technology
consulting firm specialized at providing technology solutions for financial
services firms, particularly in the area of trading and risk management. DWC
understands the concerns of traders and risk managers, providing solutions
focused on proper risk management and protection of confidential information
in a timely manner. DWC prides itself in having the fastest turnaround times
in the industry. DWC's key asset is their strong relationship and extensive
experience working with vendors and technology providers firms already use.
Recent DWC projects include global infrastructure build outs, automated
trading software, Excel powered trading tools, low latency FIX messaging,
back-testing tools, risk front-ends and much more!

    Contact Information:
    David Widerhorn Consulting, LLC
    Office: 1-800-608-1067
    Direct: +1-312-450-3344
    info@davidwiderhorn.com

David Widerhorn Consulting, LLC, 1-800-608-1067, or direct, +1-312-450-3344, info at davidwiderhorn.com