DYMO(TM)/Mimio(R) ITT Acquires Headsprout(R)

By Dymomimio Itt, PRNE
Tuesday, March 15, 2011

Companies anticipate global growth opportunities, by combining Headsprout adaptive instructional software for students with DYMO/Mimio technology solutions for classrooms

CAMBRIDGE, Massachusetts, March 16, 2011 - DYMO(TM)/Mimio(R) ITT, a leading provider of interactive teaching
technologies for educators, today announces the acquisition of Headsprout(R),
an innovative provider of adaptive instructional content that adjusts
automatically to each student's pace for learning.

The acquisition - which became effective March 9, 2011 - further
strengthens the DYMO/Mimio portfolio of innovative and integrated hardware,
software and services. Also, it positions the combined company to meet the
expectations educators have for advanced, effective teaching technologies
that enable them to simply teach.

Headsprout - whose software programs for reading are used in thousands of
classrooms, learning labs and homes in the U.S. and 87 other countries - will
work with DYMO/Mimio to pursue significant improvements to interactive
instructional technology. This collaboration will combine DYMO/Mimio's
expertise in technology solutions for broad classroom audiences with
Headsprout's expertise in adaptive learning platforms for individual

"Headsprout and its highly-regarded content portfolio complement our
technology and culture," said Laurence Huntley, General Manager, DYMO/Mimio.
"We will aggressively pursue hardware and software enhancements that will
build on our proven track record of providing highly-effective interactive
instructional content for educators and students everywhere."

"DYMO/Mimio shares Headsprout's focus on enabling outstanding levels of
student achievement, which will make our combined company a stronger
competitor in the global marketplace," said Dave Anderson, President & CEO,
Headsprout. "Our union sets the stage for important work that can transform
the nature of learning in the classroom, by increasing teacher effectiveness
and student achievement."

Headsprout's management team, led by Mr. Anderson, has been invited to
oversee Headsprout operations, reporting to DYMO/Mimio's Mr. Huntley.

Complementary Interactive Learning Technologies

Headsprout's patented, award-winning adaptive software helps ensure that
a student is mastering the skills in each lesson - at his or her own pace -
before continuing. Its offerings include Headsprout(R) Early Reading, a K-2
supplemental program; and Headsprout(R) Reading Comprehension, for any
student with a least a mid-2nd grade reading level. With its long history of
science, research, field testing and quantifiable results, Headsprout has
earned industry-wide respect for its efforts in helping eliminate illiteracy
in young children.

DYMO/Mimio's comprehensive classroom suite of solutions includes
interactive whiteboard technology, student response systems, document
cameras, wireless tablets, digital ink recorders and objectives-based
instructional content. Tailored specifically to the needs of educators, its
MimioClassroom(TM) system offers an integrated, easy-to-use assortment of
interactive teaching tools and services designed to enable teachers to simply

Combined, DYMO/Mimio and Headsprout have received numerous awards for
their innovative and successful interactive teaching solutions. For example,
Headsprout was selected by the Software & Information Industry Association
(SIIA) for a prestigious 2010 CODIE Award in the "Best Online Instructional
Solution" category; and DYMO/Mimio was named Scholastic Administrator's "Best
in Tech 2009 & 2010."

For more information on DYMO/Mimio ITT, please visit
www.mimio.dymo.com; you may also follow DYMO/Mimio ITT on Twitter
@MimioTechnology and via Facebook. Download lesson plans and connect with
other educators at www.mimioconnect.com

About Headsprout

Headsprout(R) (www.headsprout.com) is a leader in the development
and implementation of online instruction that adjusts automatically to each
student's needs. Its scientific, research-based, adaptive software -
Headsprout(R) Early Reading and Headsprout(R) Reading Comprehension - is used
in thousands of classrooms, learning labs and homes in the U.S. and all over
the world. Headsprout was founded in 1999 and is based in Seattle,

About Newell Rubbermaid Global Business and Technology Solutions

DYMO is the master brand name for the Newell Rubbermaid Global Technology
Solutions portfolio. In a world that demands greater productivity and
measures it at every opportunity, DYMO provides businesses, educational
institutions and consumers with innovative and easy ways to share, manage and
organize information with improved efficiency and satisfaction.

    Our DYMO global technology brands are organized into four solutions:

    - DYMO(R) / Labeling Identification Solutions include DYMO hand-held
      label makers, PC connected label and postage printers, plus Industrial
      labeling tools (www.dymo.com).
    - DYMO(TM) / CardScan(R) Contact Management Solutions include CardScan
      business card scanners and contact management software
    - DYMO(TM) / Endicia(R) Postage Technologies include Endicia online
      shipping and mailing services (www.endicia.com), as well as
      customized postage (www.pictureitpostage.com).
    - DYMO(TM) / Mimio(R) ITT (Interactive Teaching Technologies) include
      Mimio interactive whiteboard technology, digital ink recorders,
      document cameras, student response systems and engaging lesson plan
      content (www.mimio.dymo.com).

These global technology brands complement Newell Rubbermaid's strong
portfolio of global brands, which also includes Rubbermaid(R), Sharpie(R),
Graco(R), Calphalon(R), Irwin(R), Lenox(R), Levolor(R), Paper Mate(R),
Waterman(R), Parker(R), Goody(R), Rubbermaid Commercial Products(R) and

Nicola Hanley, 020-7611 3612, Nicola.hanley at ketchumpleon.com; Bethany Pearson, 020-7611-3875, Bethany.pearson at ketchumpelon.com

will not be displayed