Easyvoyage: Jamaica Invests in the Tourism Industry

PARIS, December 1, 2011 -

-Jamaica’s new Prime Minister has announced a huge investment in the tourism industry, which will help the country remain a key player in the sector for years to come-

Jamaica’s Prime Minister announced that the country is going to invest millions of pounds in the tourism industry. This investment, according to the online travel and reviews company, Easyvoyage, will encourage people to go on holiday to Jamaica as the tourism infrastructure within the country continues to improve and expand.

The Prime Minister, Andrew Holness, outlined plans to create 20,000 jobs within the tourist industry, as part of the investment in the sector. The Jamaica Hotel & Tourist Association’s 50th anniversary gala banquet saw Holness reflect on a successful year for the industry.

Visits to the country have continued to grow despite instability in the global market. Figures released show that the Jamaica welcomed 763,000 cruise ship visitors and 1.5 million stopover visitors in the period between January and September this year. Projections currently estimate that there will be a six per cent growth in arrivals. The island was named the Caribbean’s Leading Destination for the sixth consecutive year at the recent World Travel Awards, showing that the island is incredibly popular with holidaymakers.

Rooksana Hossenally from Easyvoyage comments: “Jamaica has always been a popular destination. The country is a great place to experience everything that the Caribbean has to offer, with great beaches and fantastic facilities. Jamaica already has all the ingredients to make a great destination, but with this investment they will be able to become one of the world’s top tourist hotspots.”

Caribbean destinations are incredibly popular with Easyvoyage customers, who often embark on holidays to Barbados, Jamaica and other beautiful islands in the region.

About the group Easyvoyage:

Launched in January 2001 by Jean-Pierre Nadir, Easyvoyage.com is the first editorial portal devoted to travel with trade intermediation. Easyvoyage presents an original approach combining four dimensions in one site: high-quality editorial content (a team of nearly 100 people, with 25 journalists who work non-stop seven days a week), comparison of market offers (flights, tours, holidays and hotels), classification of hotels (over 6,000 hotels qualified) and community approach (forum and product grading by the clients). To fulfil this all-inclusive approach to the market, Easyvoyage has specifically dedicated micro-sites for each topic developed on the portal: easyvols.fr, forum.easyvoyage.com and reserver1hotel.fr. Easyvoyage receives an average of 100,000 visitors a day, amounting to more than 6 million a month, with 10 million pages viewed, and at the end of 2007 it acquired all the sites developed by the company CNI: Alibabuy.com, Prixdesvoyages.com, Prixdesvols.com and Hoymevoy.com. Today, 10% of French Internet surfers use Easyvoyage to prepare their trip (holidays and tours). In 2009, Easyvoyage generated a volume of sales in excess of 450 million euros with all the trading partners on the site. In June 2007 the site was set up in Spain with Easyviajar.com, in March 2008 in Italy with Easyviaggio.com, In December 2008 in England with Easyvoyage.co.uk and on 25 November 2009 in Germany with Easyvoyage.de.

For further information on Easyvoyage

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Contact Information: Rooksana Hossenally or Neil Kreeger, rhossenally at easyvoyage.com / nkreeger at easyvoyage.com, +33-1-73-79-54-22